Creative Talk had the privilege of hosting a dynamic lecture featuring the distinguished guest and master of the design realm, Jay Lim. Let's revisit this captivating presentation titled "Designer is not stupid: How Designers can protect themselves in business dealings." During the event, Jay Lim delved into the challenges designers face between business and creativity and shared key insights.
💫The True Value of Creativity💫
Jay Lim believes that the value of designers extends beyond the practical effects of commercial design to the creativity of artistic design. He shared communication techniques with clients, emphasizing the importance of confidence when presenting design proposals. To succeed in business negotiations, designers need to showcase their professionalism and thorough planning.
🔃Direction to Success🔃
Successful designers need a clear direction. Jay Lim emphasized the importance of planning each step to ensure the achievement of desired goals. While promoting oneself, maintaining modest publicity is essential, and in actual work, being low-key and pragmatic is the path to success.
👁️The Art of Emotional Management👁️
Emotional control is a key factor in a designer's success. Jay Lim advises against becoming an "emotional creature", highlighting the importance of staying calm and rational in design work. He encourages designers to manage relationships with clients and teams through a positive attitude, timely apologies, and an accommodating mindset.Stay real and honest, while learning to express oneself in a smarter way.
💪Towards Business Success💪
Jay Lim emphasized that in the pursuit of business success, designers should avoid providing too many free services for numerous projects. Through reasonable fee calculations, designers can be more motivated to invest in projects to ensure better results.In the process of commercialization, designers need to learn to set aside pure design thinking, don the hat of a businessperson, and consider the feasibility and profitability of projects comprehensively.
📣Q&A Session
During the Q&A session, the audience raised thoughtful questions.
1️⃣Question ：The choice between focusing on a single field or diversifying？
⭐Answer：
- Depends on individual goals and preferences.
- Specialization can lead to becoming a domain expert.
- Diversification provides opportunities for business expansion and increased chances.
2️⃣Question ：How to maintain connections with old clients？
⭐Answer：
- Regular communication through thank-you emails, periodic updates, or phone calls.
- Nurturing client relationships by inviting them for meals.
3️⃣Question ：If I Haven't Done Something Before, Should I Lower the Price or Inform the Client That It's My First Time?
⭐Answer：
- Transparent communication with clients.
- Offering discounts or learning rates.
- Emphasizing individual commitment and effort.
- Sharing personal experiences to build trust with clients.
Jay Lim's responses are filled with wisdom and provide practical advice and perspectives for designers.
This seminar not only provided participants with insightful thoughts, but also helped designers find a path to success for designers navigating between creativity and business. We look forward to more exciting Creative Talk events in the future!
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