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Member since: Feb 23, 2020
Completed Job: 0
About Me
A proactive visual explorer looking out for freelance opportunities in photography, branding and marketing!
I have experiences in lifestyle, portrait, and product photography, as well as branding and marketing experiences in the advertising field.
Hit me up if you want fresh visuals for your online and offline brand presence! If you just started your brand and is looking to establish a mark in your relevant industry, i'll be able to help you with that as well.
Current Status
Employed
Language
Spoken
Chinese (Mandarin)
English
Written
English
Working Experience
4 Apr, 2018 - Current
Senior Marketing Communications Executive
FOREFRONT International, Petaling Jaya
Company Type
SME
Position
Senior
Specification
Management, Marketing, Sales, Admin
Roles
Marketing Communication
As a Marketing Communications Executive, I help strategise communication, branding, and marketing efforts for the FOREFRONT brand along with its internal brand accounts including FOREFRONT agency, FOREFRONT’s Interior Design, FOREFRONT’s F&B café brands (Foremula, Forebidden, Therefore). Besides my day-to-day tasks, I also introduced and implemented frameworks and cloud documentation practices as I go, to improve workflow efficiency among team members.
My job scope includes:
• End-to-end project management for brand accounts and campaigns
• Collaborate closely with internal content generation units such as the digital, creative, and video departments for projects (i.e. FOREFRONT related content photoshoots, social media and digital content executions, EDMs, festive campaigns, and any ad-hoc matters)
• Proposing digital marketing initatives
• Brand identity building
• Social media management
• Ensure brand website is constantly up to date
• Writing website Insights articles
• Award submissions
• Assist in portfolio compilations
Reason of resign
Still employed in this role till present.
1 Jan, 2016 - 6 Jun, 2016
Brand Executive
Brandker Group, Subang Jaya
Company Type
New Startup
Position
Fresh / Entry Level
Specification
Management, Marketing, Sales, Admin
Roles
Brand Consultant
• Marketing, branding and events executive in COSANS
Coffee and BIG IDEAS Brand Consultancy
• Job scope includes:
1. Online and offline marketing, branding and small scale event management for Brandker Group's F&B brands then (Cosans Coffee and Morco Coffee)
2. Copywriting and write ups for all of Brandker Group's brands which includes company profiles, brand websites, online and offline promotional materials, F&B product names, F&B full menu concept and contents
3. Proof reading of client's promotional material contents
Reason of resign
Education
Other
Major in Public Relations and Marketing
Bachelor's Degree
Mass Communications
4 Apr, 2014 - 7 Jul, 2017
Awards
Taylor's School of Communications (SOC) Star Awards 2016
Nominated for one of the best web design with Adobe Dreamweaver (group assignment)
Best Website Design Nominee
Taylor's University
10 Oct, 2016
Taylor's School of Communication (SOC) Star Awards 2015
Nominated for one of the best short films (individual assignment)
Best Short Film Nominee
Taylor's University
10 Oct, 2015
L’ Oréal International Brainstorm Competition 2015
• Represented Taylor’s University to compete inter-universities • Worked under pressure with time constraints • Brainstormed with my team on innovative marketing strategies for Lancôme Paris • Learned to be solution oriented
National Finalist
L’ Oréal International
8 Aug, 2015
Skill Sets
Tools & Software
Additional Information
Owns Transportation
Yes
Owns Laptop
Yes
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