Recommended by 0 people
Member since: Jul 5, 2023
Completed Job: 0
About Me
As a multifaceted, insightful, and goal-driven professional, I showcase 4+ years of cross-functional leadership and marketing management experience across a breadth of sectors – from customer service through retail sales to marketing and technical writing with my recent role as a Copywriter.
I am widely regarded for my propensity to combine my marketing skills and content creation in developing highly effective branding campaigns. Throughout my career trajectory, I have continually surpassed budgetary and performance goals and consistently achieved maximum operational output with minimal expenditure.
My core body of professional specialties ranges from event planning, educational leadership, business management and content development to branding and digital marketing strategies. Leveraging advanced administration, my accountabilities have required me to apply creative thinking, deep relationship building, as well as sales acumen and project management to streamline end-to-end ops and maximize returns.
Current Status
Self Employed
Language
Spoken
Chinese (Mandarin)
English
Malay
Written
Chinese (Mandarin)
English
Malay
Working Experience
7 Jul, 2023 - Current
Community Manager
Joyed consulting, KL
Company Type
SME
Position
Manager
Specification
Advertising / Media Planning
Roles
Manager
1. Contacting influencers, coordinating their visit to client's outlet, ensuring delivery of videos, negotiating rate etc
2. Help out with post scheduling
3. Help coordinate visuals/ads idea with client
4. Take the Google ads exam, take the Meta ads exam
5. Ads running and monitoring - set up and monitor meta ads, and Google ads
6. Simple reporting
7. Ultimately, grow client management skills
Reason of resign
7 Sep, 2022 - Current
Copywriter
Freethinker, Penang
Company Type
New Startup
Position
Senior
Specification
Advertising / Media Planning
Roles
Copywriter
At Freethinker, I worked collaboratively with designers and PR members to establish engaging and audience-driven marketing projects of varying complexity. I keenly analyzed briefs to understand requirements, conducted research and interviews to gather information, utilized SEO principles to maximize campaigns, and applied creativity to create content that met audience and client preferences. Exhibiting strong writing, editing, and proofreading skills, I contributed to making over 50+ marketing materials for various brands and content projects on a wide array of topics.
5 Mar, 2020 - Current
Copywriting and Content Writing
Freelance, Malaysia
Company Type
Other
Position
Senior
Specification
Advertising / Media Planning
Roles
Copywriter
In my role as a Copywriter, I facilitate communication with clients and engage in numerous planning and review sessions to devise promotional materials and error-free content. The goal is to develop content that effectively reflects the company's voice and connects with the target audience. In doing so, I applied best practices and delivered invaluable direction toward mobilizing engaging campaign materials and persuasive content. I also collaborated with PR and marketing teams in handling technical issues and generating ideas to optimize and reinforce marketing campaigns.
Working as a Freelance Writer, I capitalize on my research and technical writing skills to write and deliver unique and innovative content for various campaigns, collaterals, videos, and blogs. To date, I have successfully written and published content materials for 10 clients and brands. In creating impactful and effective content, I enforce brand guidelines, implement process changes as necessary, and provide strategic input into optimizing campaigns, applying SEO techniques to ensure the achievement of major KPIs. I also mobilized creative approaches in localizing content to connect brands and campaigns with target audiences across the region.
Education
INTI International University & Colleges
Major in Marketing
Diploma
Business Studies/ Administration/ Management
10 Apr, 2020 - 21 Apr, 2022
INTI International University & Colleges
Major in Marketing
Bachelor's Degree
Marketing
21 Aug, 2022 - 10 Mar, 2024
Skill Sets
Tools & Software
Additional Information
Owns Transportation
Yes
Owns Laptop
Yes
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