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Member since: Jan 28, 2019
Completed Job: 2
About Me
I specialize in helping companies, startups, and entrepreneurs design sustainable products by tackling complex problems through design thinking. With over 10 years of experience in UX design and front-end development, I bring a wealth of digital expertise to the table.
My journey began in 2009 as a multimedia designer, where I spent three years developing games during the heyday of Flash as a popular platform for interactive content.
I have had the opportunity to work with startups such as Kaodim, revamping their UI/UX from an MVP. Since then, their product has scaled rapidly, and Kaodim was ranked as one of the top 10 startups in Malaysia in 2018.
Before my work with Kaodim, I was part of the Mindvalley team, where I helped build their sales page templates engine. This tool was used by internal marketers to launch products quickly and efficiently.
I am excited about taking on projects that prioritize real results and user experience on websites.
Skills:
- UX Audit
- UX Strategy
- User Research
- Design Sprint
- User experience design (UX)
- Prototyping
- User interface(UI)
- Web Design
- Sales landing page
Current Status
Self Employed
Language
Spoken
Chinese (Cantonese)
English
Chinese (Mandarin)
Written
Chinese (Mandarin)
English
Chinese (Cantonese)
Working Experience
10 Oct, 2018 - 3 Mar, 2019
Managing Directors
Vermaze, Setapak
Company Type
New Startup
Position
Director
Specification
Digital Media
Roles
Business Development
Is your website an asset or a liability?
Your website should help your business to generate leads, but if no traffic is coming into your site? your site is means nothing to your business
My mission is to craft a website that able to bring huge impact by to your business by turning it into a 24/7 salesperson and able to demonstrate what your product and services. We design in a way that encourages the user to take actions in your website
Reason of resign
Starting my own business
1 Jan, 2016 - 10 Oct, 2018
Lead UI/UX Designer
Kaodim, Uptown Damansara
Company Type
New Startup
Position
Senior Manager
Specification
Others
Roles
Other Roles
Plan user flows, sitemaps, design mocks
and screen prototypes
• Construct design system and user interview
• Construct user interview, study and understand
users behavior, improve UI/UX based on analysis
• Front end UI Code (Styleguide)
Reason of resign
1 Jan, 2014 - 1 Jan, 2016
Senior Designer and Front End Dev
Mindvalley, Bangsar
Company Type
SME
Position
Senior
Specification
Art & Creative
Roles
Others
• Create global templates for the marketing campaign
• Design and Develop internal web builder
• Dashboard design and development
• A prototype of Idea proposal
Reason of resign
1 Jan, 2012 - 1 Jan, 2014
Part-time lecturer
Inhouse multimedia college, Bukit Bintang,
Company Type
SME
Position
Manager
Specification
Art & Creative
Roles
Multimedia Designer
• Web design and flash courses
• Designing, preparing and developing
teaching materials,
• supporting and advise students
projects
• supervising students research activities
Reason of resign
1 Jan, 2011 - 1 Jan, 2014
UI/UX design & Front End developer
Freelancer, Setapak
Company Type
New Startup
Position
Director
Specification
Art & Creative
Roles
Multimedia Designer
Plan, design and develop a cutting
edge website based on client requirement
• Turning ideas into beautiful web content.
• Solving problems by creating great user
experience
• Wordpress CMS
Reason of resign
1 Jan, 2010 - 1 Jan, 2011
Lead Web Designer
i1play-Games Company, Setapak
Company Type
SME
Position
Manager
Specification
Art & Creative
Roles
Multimedia Designer
• Plan, design and developing web content
for company product
• Working closely with back-end developer
to make the sure thing the visual and
implementation is what been design
• Design UI for simple apps
• Flash development by adding interactive
content to the website
Reason of resign
1 Jan, 2009 - 1 Jan, 2010
Engineer Art
Saatchi and Saatchi Aradnid, Nearby Midvalley
Company Type
SME
Position
Junior
Specification
Others
Roles
Other Roles
Turning design into digital and making sure the user has a great experience
• Test web browser compatible
and easy in an effective way
• Develop and creating an interactive experience
• Execute PSD to HTML/CSS/Flash
Reason of resign
Education
The One Academy
Major in Multimedia
Diploma
Art/Design/Creative/Multimedia
1 Jan, 2006 - 1 Jan, 2009
Awards
MSC Malaysia Intellectual Property Creators Challenge (Casual Games) 2011
Pitch for game idea and won a grand to execute the ideas
MSC Malaysia
6 Jun, 2011
TOA MM Starlites'08 exhibition "The (Next) Big Idea"
Getting Award by my idea and artwork(prototype)
TOA
11 Nov, 2009
TOA Student Creative Awards Interactive Media Bronze Award
Interactive Artwork
TOA
6 Jun, 2009
TOA Student Creative Awards Motion Graphic Bronze Award
Motion Graphic Video
TOA
5 May, 2009
Skill Sets
Tools & Software
Experienced Industry
Additional Information
Owns Transportation
Yes
Owns Laptop
Yes
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