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Member since: Sep 5, 2022
Completed Job: 0
About Me
I have spent six years and 7 months as a marketing enthusiast in different support roles. As the current Digital Marketing to Fovty Tech, My experience includes a variety of marketing and advertising skills. In college, I was a broadcast student learning wide technical skills in the production industry, where I am in charge of video production, Radio programs and etc.
Then as I graduated I worked as a Social Media Cum Retail at Yamaha Sonata Music, managing online e-commerce, planning strategized price war, managing 4 retail stores, and drafting sales reports for the director. My second position as Senior Marketing Specialist allowed me to practice applying research to writing content strategy, social media posts, running partners and market runners, setting up email drip marketing, etc.
In my third and current position in your Digital Marketing, I continue to share my research findings and hone my capacity to turn consumer data into useful, interesting content. I also work with teams to manage calendars, organize data, and put together research reports. The most notable success to date is improving ROI and reducing missed emails by 70% by refining the email filtering, segmentation, and automation system. I am aware of how heavily the business relies on email communication, therefore I want to maximize ROI by using my organizing skills.
Current Status
Employed
Language
Spoken
English
Written
English
Malay
Working Experience
9 May, 2022 - Current
Digital Marketing
Fovty Tech Sdn. Bhd., KL
Company Type
-
Position
Senior
Specification
Management, Marketing, Sales, Admin
Roles
Digital Advertising Executive
-General Task-
- Assist the team in the development of the overall digital marketing strategy for each projects
- Manage digital marketing activities across a broad range of digital marketing channels (SEO, Social Media, SEM, SMS, and Email Marketing
- Analyze marketing strategy and share insights with the team to develop optimization plans
-SEO-
- Conduct research on SEO keywords to use throughout projects and marketing materials
- Content briefing, article publishing to drive engagement and traffic
- Write compelling and high-quality website content, including blog posts and page descriptions
-SMM-
- Build and execute social media strategy through competitive research, platform determination, messaging, and audience identification
- Generate, edit, publish and share daily content includes of the original text, images, and videos that build meaningful connections
- Create editorial calendars and syndication schedules
-EDM-
- Spearheaded and monitor EDM drip content marketing with a wide variety of emails
- Ensure and manager design layouts of emails are optimized, user and mobile friendly
- Proofread the subject line, and the key messaging in and out of email templates
- Track, and analyze email marketing results by generating A/B testing through emails
- Produce and execute all email and SMS campaigns including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling
- Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails
- Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals
- Devise and execute A/B testing, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, segments, send time, and more
2 Oct, 2019 - 1 May, 2022
Senior Marketing Specialists
CADVision Systems Sdn. Bhd., Bandar Sri Damansara
Company Type
-
Position
Senior
Specification
Management, Marketing, Sales, Admin
Roles
Marketing Executive
Major Responsibilities:
- Successfully headed and led multiple campaigns for Malaysia and Singapore regions, in results getting 80% of L0-L2 and increases of 70% of L3
- Successfully directed, spearheaded, and led the Video Content Creation team to create high-quality video and graphic content
- Spearheaded social media platforms including Facebook, LinkedIn, and YouTube which drive 2K of followers and 14k of viewers
- Developed online and offline marketing campaigns, effectively increasing followers by 45.23% and drive brand awareness
- Successfully spearheaded multiple webinars with 89.23% of registrations and 67.52 conversion
- Successfully achieved 65.52% for Open rate and 18.24% CTR, which rise to a higher number of EDM compared to the market rate
- Planned and managed the EDM strategy for the company that includes planning, email creatives, content development, deployment, audience segmentation and more
- Organized and optimized SEO keyword usage and effectiveness by utilizing keywords research tools to track progress and performance
- Improved performance results for clients by tracking keywords and developing viable strategies for increasing traffic
- Initiated and implemented videos, graphic design, and E-book to drive high engagement and viewers
7 Feb, 2017 - 1 Oct, 2019
Social Media Business Strategist
Yamaha Sonata Music, KL
Company Type
-
Position
Senior
Specification
Advertising / Media Planning
Roles
Media Planning
- Developed and implemented social media presence including Facebook, Online Store, and Youtube which drove 4k followers and likes
- Established an online store platform presence including Shopee, Lazada, Lelong, 11 Street, Mudah which drove 60% of online revenue.
- Initiated graphic design and audio mixing to drive high engagement and viewers
- Developed and implemented online store SOP for easy communication with team members
Education
IACT College
Major in Broadcasting
Diploma
Art/Design/Creative/Multimedia
4 Aug, 2014 - 31 Mar, 2017
Awards
CSSS-Sales Specialist
https://drive.google.com/file/d/1PVcwj4h_Ni4DXYUOgFcEJjbjxXBCWsg3/view
SOLIDWORKS - SALES
Dassault Systems
14 Jun, 2021 - 5 Sep, 2022
Ebootcamp Inside Sales - Specialist
https://drive.google.com/file/d/1van3d0-zC7FT-6EH71m1P2bv5QhzarAJ/view
SOLIDWORKS - SALES
Dassault Systems
14 Jun, 2021 - 5 Sep, 2022
CSMP - Marketing Core
https://drive.google.com/file/d/1KDTZhwkQjkz0PlH7lE9Oby6_d3__Z4ZR/view
SOLIDWORKS - MARKETING
Dassault Systems
16 Mar, 2021 - 5 Sep, 2022
CSMP - Marketing Advanced
https://drive.google.com/file/d/1GK9eVKIiOI50kVJ2p0cy9o6g7OQtUS81/view
SOLIDWORKS - MARKETING
Dassault Systems
20 Nov, 2020 - 5 Sep, 2022
Skill Sets
Tools & Software
Additional Information
Owns Transportation
Yes
Owns Laptop
Yes
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