Spoken

Chinese (Cantonese)
Chinese (Hakka)
Chinese (Mandarin)
English
Malay

Written

17 Aug, 2018 - 9 Feb, 2019

Contract Illustrator & DTP Designer

Tai Seng Trading, Seri Kembangan, Selangor

Company Type

SME

Position

Senior

Specification

Art & Creative

Roles

Creative Director

Collaborated with a team of 4 elementary school teachers to create custom
illustrations and design content for a quarterly math textbook.

Designed title, subtitle labels, main illustrations, characters, icons, and segmentation for 12 modules.

Developed layouts for over 250 pages of content, ensuring visual consistency and
alignment with educational goals, including model and response questions.

16 Feb, 2016 - 16 Aug, 2024

GRAPHIC DESIGNER

YU ADVERTISING ENTERPRISE SDN BHD, Seri Kembangan, Selangor

Company Type

SME

Position

Senior

Specification

Art & Creative

Roles

Graphics Designer

Designed 500+ creative advertising materials, including signage, banners, business cards, and promotional items, leading to a 40%-70% increase in brand engagement.

Created 120+ digital and print materials for various industries (F&B, education,
transport, wellness, health and beauty), tailored to each client's specific needs.
Transformed client briefs into high-quality, visually engaging designs that aligned with brand vision. This focus on customer satisfaction led to 30% of clients returning for repeat projects.

Presented design concepts with a focus on industry trends and client goals, ensuring projects were executed on time and met all client requirements.

Developed designs that highlighted key product features and strengthened brand identity.

Led production teams and independently managed projects, delivering high-quality designs on time while maintaining consistent communication with clients.