Spoken

English
Malay

Written

English
Malay

1 May, 2022 - Current

Marketing Communication Consultant (Freelance)

PMCare Sdn Bhd, Subang Jaya

Company Type

Other

Position

Senior

Specification

Digital Media

Roles

Digital Marketing specialist

- Created and implemented Email Direct Marketing (EDM) activity for the company

- Plan EDM blast schedule for weekly & monthly to different target audience (local & international audience)

- Create, edit & publish EDM contents

- Analyse data for EDM Conversion Rate (CTR,CTOR,CTA) & etc. using statistical techniques and providing reports

- Develop and oversee the publication of leaflets, posters, website content, and other marketing materials

- Main person in charge administering Company LinkedIn account

- Plan & schedule LinkedIn contents update daily/weekly

- Monitor LinkedIn account performance & prepare performance report monthly

1 Apr, 2019 - 1 Apr, 2022

Marketing Communication Executive

PMCare Sdn Bhd, Subang Jaya

Company Type

Other

Position

Junior

Specification

Management, Marketing, Sales, Admin

Roles

Marketing Communication

- Designed numerous marketing campaigns & promotions material (using Adobe Photoshop, Adobe Illustrator, Figma, Canva)

- Took part in the company's rebranding

- Main Person in Charge for Website Revamp, Website Maintenance & New Mobile App Launching

- Monitor Website Performance via Google Analytics

- Create & manage the company LinkedIn Account

- Plan, design, create, edit, and publish Email Direct Marketing (EDM) via GetResponse

- Analyze data for Mobile App Users, EDM Conversion Rate (CTR, CTOR, CTA) &, etc. using statistical techniques and providing reports

- Prepare Digital Marketing Report monthly (eg: Website Performance, Mobile App Users Download &, etc.)

Reason of resign

2 Jan, 2018 - 31 Dec, 2018

Business Planning Assistant

Petrosains Sdn Bhd, PETRONAS, KLCC

Company Type

Other

Position

Fresh / Entry Level

Specification

Management, Marketing, Sales, Admin

Roles

Business Development Executive

- Prepares, gathers and relays confidential information and material on a regular basis which involving a lot of planning, research & analytical skills
Identify new competitors & always keep track of all Petrosains programs

- Conduct market study & prepare competitor analysis (SWOT). This includes a wide range of document varying in complexity using Microsoft Word, Excel and Powerpoint

- Tracking successful digital marketing promotions (SEM/SEO, social media, integrated marketing and direct marketing promotions)

- Create informative and interactive presentations using various mediums in presenting & delivering information to Top Management during meetings & for CEO's Townhall Speech

- Responsible to prepare, collect & compile confidential documents for Petrosains Board Paper, CEO's Transition Plan & etc

Reason of resign

Contract Position