Spoken

English
Chinese (Mandarin)

Written

Chinese (Mandarin)
English

6 Jun, 2019 - 3 Mar, 2020

Graphic Designer

CRV Sdn Bhd, Ikon Connaught

Company Type

Public Listed Company

Position

Junior

Specification

Art & Creative

Roles

Graphics Designer

Sale Campaign:

• Created and provided artwork options for sale campaigns with several modification to achieve different objectives such as to highlight newly-launched products, or to emphasize on the one-day-only sale
- Adapted artworks into different sizes for digital platforms and printed materials including web banner, EDM, social media posting, Facebook carousel ads, GDN ads, Lazada and Shopee SIS page, TVC, mall digital screen, window POP card, street bunting, hanging banner, and so on
• Presented final artworks with mock up for digital platforms such as posting visuals on social media, and for physical environments such as A1 posters in front of boutique

New Season Poster Installation:

• Proposed visuals for new fashion season posters of all boutiques and counters, liaised with suppliers for printing, monitored installation timeline and progress
- Checked and processed documents, checked on color proofing of poster samples, applied mall permission for installation, collected and delivered posters if necessary, checked on installation defect if any
• Visited boutiques and counters to check on the result of poster installation, and to take photos of the current situation in the stores

Others:

• Created and provided artwork options for seasonal festive such as red packets, greeting cards, and paper bags, and liaised with suppliers for printing
• Created and provided artwork options for fashion show events, and attended the events to assist on Instagram Live shooting and more
• Presented mood boards, created and provided artwork options for boutique window display, provided suitable size measurement for different props and stickers according to window sizes, and assisted on prop making if needed
• Created a storyboard using original illustration and captions that will be used to produce a video to alert customers from being scammed
• Touched up photos and created simple GIFs for social media posting and stories
• Discussed on social media content ideas, assisted on social media model shooting and product shooting by setting up background and so on

Reason of resign

4 Apr, 2018 - 1 Jan, 2019

Social Media Editor

Travelog, Kuala Lumpur

Company Type

New Startup

Position

Junior

Specification

Digital Media

Roles

Multimedia Designer

Multimedia Production:

• Produced all campaign graphic materials including still and GIF images, and videos for diverse online platforms such as social media, online marketplace, Google Ads, and newsletters.
• Performed photo and video shooting, photo touch-up, and video editing to increase the attractiveness of the content.
• Picked suitable topics for newsletters, designed the theme and visuals, wrote the content, and blasted emails to subscribers.
• Wrote original article through sufficient research on social media and Moments, a travel blog of Travelog, to inspire the travel enthusiasts.
• Wrote copies in both English and Chinese.

Social Media Expertise:

• Boosted the performance of social media particularly Facebook and Instagram by posting travel relevant content to drive traffic to the online marketplace.
• Monitored Moments by filtering and editing user-generated content to optimise the reading experience.

Marketing, Advertising and Branding:

• Attended events, dealt with clients and collected information for sponsored content.
• Cooperated with media partners and liaised with them to advertise campaigns.
• Studied company products and produced online content that matched the campaign objective.
• Produced sponsored content on time and made sure they met clients’ needs.

Communication:

• Guided and monitored newcomers about editor job scope.
• Engaged with the online audience, replied enquiries and handled complaints if necessary.
• Looked for personal travel articles and requested sharing permission from authors.

Reason of resign