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Written

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Malay
Chinese (Cantonese)
Chinese (Mandarin)

1 Jan, 2019 - Current

Creative Solutions Partner

EC Elastic Concept, Kuala Lumpur

Company Type

SME

Position

Director

Specification

Art & Creative

Roles

Art Director

Company Overview: An Above & Below-the-Line Design House, Event, Digital
Content, AI Design Solution.
• Spearhead conceptualization, design, and execution of creative solutions across digital
content, AI design, event collateral, and above & below-the-line advertising for diverse
industries.
• Provide strategic art direction and visual storytelling, ensuring all creative outputs align
with client objectives, brand identity, and market positioning.
• Oversee and manage end-to-end event design and execution, from ideation to on-site
setup, ensuring seamless brand experiences at Clean Energy Summits, Food & Beverage
Exhibitions, Home Exhibitions, Run & Obstacle Events, and Auto Shows.
• Develop and implement AI-driven design strategies, integrating emerging technologies to
enhance digital and print collateral for social media, branding, and event marketing.
• Cultivate and expand client relationships, actively driving business development to
onboard new accounts in automobile, hospitality, F&B, and exhibition sectors.
• Lead a remote creative team, managing workload distribution, production schedules,
and quality control, ensuring all deliverables meet timelines and budgets without
compromising design excellence.
• Create compelling digital and print assets, optimizing branding across platforms to
enhance engagement and visibility for clients.
• Inspire and mentor designers, fostering a culture of innovation, collaboration, and
excellence, while keeping up with industry trends and best practices.
• Craft flexible and impactful multi-platform creative solutions, helping brands resonate with their target audiences and make a lasting impression.

1 Jan, 2015 - 1 Jan, 2019

Creative Director

Empire Asia Events Marketing Sdn.Bhd, Subang Jaya

Company Type

SME

Position

Creative Director

Specification

Art & Creative

Roles

Creative Director

Company Overview: An Event and Exhibition agency
• Lead the creative vision for all event and exhibition projects, ensuring brand consistency, innovative design solutions, and alignment with client goals.
• Oversee the end-to-end creative production process, from concept development to execution, including event branding, booth designs, digital assets, and promotional materials.
• Conceptualize and execute compelling visual designs while coordinating events across diverse industries, including Banking Exhibitions, Health Expos, Home Exhibitions, and Concerts, ensuring a seamless and immersive brand experience.
• Collaborate closely with cross-functional teams—event planners, project managers, and production teams—to integrate creative direction seamlessly into event strategies while balancing client expectations, budgets, and timelines.
• Spearhead the development of marketing and promotional strategies, crafting compelling event collaterals such as banners, brochures, digital screens, social media visuals, and interactive displays to maximize audience engagement.
• Coordinate and supervise the execution of creative elements on-site, ensuring proper event setup, booth installation, and branding application to maintain visual integrity.
• Provide strategic creative leadership in client presentations and meetings, transforming briefs into innovative and commercially viable event concepts that drive brand visibility.
• Lead a team of designers, fostering creativity and efficiency while managing workloads, mentoring talent, and ensuring the timely delivery of high-quality event and exhibition assets.
• Collaborate with digital marketing teams to create cohesive multi-platform campaigns that enhance event reach, including social media content, video production, and motion graphics.
• Stay ahead of industry trends and emerging technologies in event design and experiential marketing, integrating new creative approaches that elevate brand storytelling.

1 Jan, 2010 - 1 Jan, 2015

Senior Art Director

In2 Marketing & Consulting Sdn Bhd, Sri Hartamas

Company Type

SME

Position

Art Director

Specification

Art & Creative

Roles

Art Director

Company Overview: An Event and Digital Marketing Agency
• Lead the creative vision for all event, digital, and marketing projects, ensuring brand consistency, innovative storytelling, and high-impact visual experiences across multiple platforms.
• Oversee the entire creative production process, from concept development to final execution, including event branding, digital assets, experiential activations, and promotional materials.
• Develop engaging visual concepts for a diverse range of clients, including International Digital product brands, property developers, beauty brands, automotive companies, restaurants, cafés and etc.
• Collaborate closely with internal teams—event planners, marketers, content strategists, and production teams—to develop cohesive event experiences that drive engagement and brand awareness.
• Spearhead the creation of marketing collaterals such as event signage, booth designs, social media content, video graphics, and interactive digital displays, ensuring alignment with client objectives.
• Direct and coordinate event setup, including branding applications, stage designs, experiential zones, and environmental graphics to create immersive brand experiences.
• Serve as the creative lead on multi-platform campaigns, ensuring seamless execution across print, digital, video, and event spaces.
• Manage and mentor a team of designers, fostering a collaborative and high-performance environment while ensuring efficient workflow and timely project delivery.
• Provide hands-on art direction and feedback, refining designs based on client and stakeholder input while maintaining creative excellence.
• Establish realistic project timelines and scopes, allocating resources effectively to optimize efficiency while adhering to client budgets and agency standards.
• Present creative concepts and strategies to clients, translating briefs into compelling, commercially viable design solutions that enhance brand presence.
• Stay updated on industry trends, emerging technologies, and digital innovations to push creative boundaries and keep the agency’s work competitive.

1 Jan, 2007 - 1 Jan, 2010

Art Director

The Big Red Button Sdn. Bhd, Malaysia, Petaling Jaya

Company Type

SME

Position

Art Director

Specification

Art & Creative

Roles

Art Director

Company Overview: An Above & Below-the-Line Advertising Agency
• Lead conceptual and art direction for ATL, BTL, and digital advertising campaigns, ensuring alignment with client goals, brand identity, and strategic objectives.
• Oversee the creative production process, from concept development to final execution, ensuring all visual materials maintain high design standards and brand consistency.
• Develop engaging visual concepts for a diverse range of clients, including property developers, beauty brands, automotive companies, restaurants, cafés and etc.
• Supervise and mentor creative teams, providing guidance and direction to designers, copywriters, and production teams to ensure seamless execution across all media.
• Develop high-impact advertising collateral, including print, digital, outdoor, and experiential marketing materials, enhancing brand presence across various touchpoints.
• Establish and enforce brand identity guidelines for events and campaigns, creating a cohesive visual language across ATL, BTL, and digital platforms.
• Coordinate with external agencies, vendors, and in-house teams to ensure smooth execution of creative projects, from initial concepts to production and delivery.
• Direct and oversee photo shoots, video productions, and event visuals, ensuring all assets align with the creative vision and meet client expectations.
• Manage event setup coordination, overseeing branding applications, booth designs, stage visuals, and environmental graphics to create immersive brand experiences.
• Plan and manage timelines and resources, ensuring projects are delivered on schedule and within budget while maintaining the highest creative quality.
• Implement cross-channel advertising strategies, integrating ATL campaigns such as TV, radio, and print with BTL activations, digital campaigns, and experiential marketing.
• Maintain a strong focus on innovation and industry trends, continuously pushing creative boundaries to produce compelling and market-relevant advertising campaigns.

1 Jan, 2004 - 1 Jan, 2007

Junior Art Director

DBS Specialist Sdn. Bhd, kuala lumpur

Company Type

SME

Position

Junior Art Director

Specification

Art & Creative

Roles

Art Director

Company Overview: A Product, Packaging and Advertising Agency
• Collaborated with senior art directors and creative teams to develop packaging, product designs, and advertising materials that align with international brand strategies.
• Designed and developed packaging concepts for global brands such as Walmart, Brightstar, Tesco, and Makro Hypermart, ensuring high-quality, market-ready product presentation.
• Traveled overseas to meet with manufacturers and oversee production processes, ensuring design accuracy, material quality, and packaging integrity from concept to final execution.
• Represented the agency at Spring Fair International in Birmingham, London, showcasing innovative packaging and product designs to international buyers and industry leaders.
• Produced marker renderings, digital mockups, and prototype visuals to effectively communicate design concepts during client presentations and internal reviews.
• Created marketing and promotional materials for product launches, aligning advertising designs with packaging aesthetics to ensure cohesive branding.
• Adapted designs for multi-platform use, including print, digital, and in-store displays, ensuring brand consistency and effective visual communication.
• Assisted in the development of brand guidelines, ensuring consistent application of design elements across various packaging and advertising projects.

1 Jan, 2002 - 1 Jan, 2004

Senior Graphic Designer

The Millenium creative Box Sdn. Bhd, kuala lumpur

Company Type

SME

Position

Junior

Specification

Art & Creative

Roles

Graphics Designer

Company Overview: An Above & Below-the-Line Advertising Agency
• Lead the design and execution of creative projects across ATL (Above-the-Line) and BTL (Below-the-Line) advertising, ensuring brand consistency and impactful storytelling.
• Develop engaging visual concepts for a diverse range of clients, including property developers, beauty brands, automotive companies, restaurants, cafés and etc.
• Oversee the end-to-end design process, from concept development to final artwork production, for print, digital, and outdoor advertising materials.
• Collaborate with account managers, copywriters, and marketing teams to strategically align design solutions with client objectives and campaign goals.
• Ensure high-quality production standards by liaising with printers, vendors, and suppliers, maintaining accuracy in color, typography, and layout execution.
• Adapt and optimize designs for various platforms, including social media, websites, billboards, brochures, packaging, and in-store displays.
• Stay ahead of industry trends, incorporating modern design techniques, AI-assisted tools, and emerging marketing strategies into creative projects.

1 Jan, 1999 - 1 Jan, 2002

Graphic Designer

RSH Sports (M)Sdn Bhd, Petaling Jaya

Company Type

Public Listed Company

Position

Junior

Specification

Fashion

Roles

Fashion Graphic Designer

Company Overview: In-house International Sport Wears Company
• Conceptualize, design, and execute retail window displays for global sports brands, including REEBOK, NIKE, ADIDAS, SPEEDO, GREY NORMAN, NAUTICA, MIZUNO, ASICS, KAPPA, PUMA, and UMBRO.
• Develop creative display elements, handcrafted props, posters, and typography to enhance in-store visual merchandising and brand storytelling.
• Travel for retail store setups, ensuring consistency in visual merchandising strategies across multiple locations.
• Collaborate closely with sales teams and marketing departments to align creative concepts with promotional campaigns and seasonal collections.
• Lead brainstorming sessions with the design team and store managers to develop engaging and innovative retail display concepts.
• Manage the end-to-end production of print and display materials, ensuring high-quality execution from initial concept to final installation.
• Work with printers, suppliers, and vendors to oversee the production of large-format visuals, in-store posters, and promotional materials.
• Stay updated on trends in retail design and sports branding, continuously enhancing store aesthetics to attract customers and drive sales.