Spoken

Chinese (Cantonese)
Chinese (Mandarin)
English
Malay

Written

English
Malay
Chinese (Cantonese)
Chinese (Mandarin)

9 Sep, 2019 - Current

Contract / Part-Time / Freelancer Designer

Elastic Concept, Kuala Lumpur

Company Type

New Startup

Position

Director

Specification

Art & Creative

Roles

Art Director

A dedicated entrepreneur and designer based in Kuala Lumpur, Malaysia. With over two decades in advertising and event management, I specialize in graphic design, brand strategy, and comprehensive event planning. My journey, which began with a diploma in graphic design, is fueled by a genuine passion for creativity and excellence.

My career is built on authenticity and trust, exemplified by the prestigious Event Marketing of the Year Award. Continuously seeking cutting-edge knowledge has bolstered my credibility. At 44, I lead my own agency, pushing creative boundaries and integrating advanced AI training to stay ahead.

Outside the office, I find balance through cycling—perfect for exploring the city on two wheels, soaking in the vibrant atmosphere and positive energy. Despite being an introvert, I love exploring new avenues in both lifestyle and business, guided by my mantra: "walk the talk." This philosophy propels me toward financial independence and personal fulfillment.

Travel has been a profound teacher, expanding my perspective and enriching my creative work. These experiences have shaped my entrepreneurial vision, driving my relentless pursuit of success. Collaboration is key; it allows me to leverage diverse viewpoints for exceptional results. I excel at spotting emerging trends and innovative branding techniques, ensuring your brand stays competitive.

Partnering with a talented team, I oversee every step from concept to completion, ensuring cohesive and impactful designs. For example, we recently rebranded a local tech startup, significantly boosting their market presence and customer engagement. My goal is to make your brand shine in the marketplace.

Let's connect and create remarkable collaborations that bring us closer to our shared success. Contact me to discuss how we can elevate your brand to new heights.

2 May, 2015 - 1 Jul, 2019

Creative Director

Empire Asia Events Marketing Sdn.Bhd, Subang Jaya

Company Type

SME

Position

Creative Director

Specification

Art & Creative

Roles

Creative Director

• Provide visionary conceptual and art direction for all projects, ensuring that the creative vision aligns seamlessly with client objectives, brand identity, and strategic goals.
• Lead and manage the creative department, overseeing day-to-day operations and steering the development of high-impact, strategic work that resonates with both clients and target audiences.
• Collaborate closely with account executives to fully understand client requirements and translate them into innovative, compelling creative solutions that meet and exceed expectations.
• Oversee job assignments and manage workload distribution, ensuring optimal resource allocation to meet project objectives, deadlines, and budgets without compromising creative quality.
• Work alongside project managers to create detailed production schedules, facilitating smooth project execution across all stages of the creative process, from concept to final delivery.
• Ensure that all design work is aligned with conceptual ideas, adheres to production budgets, and meets client expectations, overseeing the quality and consistency of event collateral, on-ground execution, and event setup.
• Mentor, guide, and develop designer talent, fostering a culture of innovation, collaboration, and excellence to produce creative work that consistently meets client briefs and adheres to deadlines.
• Inspire and motivate the creative team, encouraging a collaborative and dynamic environment that nurtures creativity and maximizes the team’s potential to deliver outstanding, world-class results.

3 May, 2010 - 6 Apr, 2015

Senior Art Director

In2 Marketing & Consulting Sdn Bhd, Sri Hartamas

Company Type

SME

Position

Art Director

Specification

Art & Creative

Roles

Art Director

• Lead the creative vision for all projects, providing expert conceptual and art direction that aligns with client goals, ensuring brand consistency and innovative design solutions.
• Oversee the entire creative production process, from brainstorming and initial concept development to the final execution of logos, visuals, and promotional materials.
• Collaborate with cross-functional teams, including account managers, project managers, and production teams, to ensure seamless integration of creative direction into every project, while balancing client expectations with budget and timelines.
• Spearhead the development of promotional strategies, revamping client brands with fresh, impactful collateral, and guiding projects from ideation to execution for maximum market impact.
• Serve as the lead creative authority on major projects, providing clear direction and collaborating with internal departments such as digital and broadcast to create cohesive and engaging multi-platform campaigns.
• Mentor and develop a team of designers, fostering an environment that encourages creativity, collaboration, and continuous improvement, while managing team workload and ensuring efficient project delivery.
• Establish realistic timelines and project scopes, managing resources effectively to ensure timely delivery of high-quality work while adhering to client budgets and agency standards.
• Provide strategic creative leadership in client meetings, translating client briefs into innovative and commercially viable design solutions that exceed expectations.
• Continuously push the boundaries of design by staying updated on industry trends, ensuring the creative output is forward-thinking and competitive within the market.

14 May, 2007 - 12 Apr, 2010

Art Director

The Big Red Button Sdn. Bhd, Malaysia, Petaling Jaya

Company Type

SME

Position

Art Director

Specification

Art & Creative

Roles

Art Director

• Provide conceptual and art direction for all projects, ensuring that the creative vision is in line with client goals, brand identity, and strategic objectives.
• Lead the creative production process, overseeing the development of logos, visuals, and promotional materials, and ensuring they meet the required design standards and brand consistency.
• Supervise and guide creative and production teams throughout the entire project lifecycle, ensuring quality control and alignment with client briefs from concept to final execution.
• Develop innovative promotional strategies and design high-impact collateral that enhances brand presence, revitalizing client products and campaigns.
• Establish identity guidelines for events, creating a unified visual language that supports brand messaging and event themes.
• Collaborate with external design teams and internal staff, ensuring a seamless integration of creative direction across projects, such as digital platforms or event-related materials.
• Direct photo shoots from initial concept through execution, ensuring the visual output aligns with the creative vision and client expectations.
• Execute conceptual artwork for diverse mediums including ATL (Above-the-Line), BTL (Below-the-Line), and digital projects, maintaining strategic and creative alignment.
• Plan and manage timelines and resources, ensuring projects are completed on time and within budget while delivering top-quality creative solutions.
• Coordinate cross-functional efforts to produce cohesive and impactful results across advertising channels such as print, digital, and experiential marketing.
• Ensure production standards are met for all visual assets, from planning to execution, with a strong focus on maintaining brand consistency and meeting client satisfaction.

10 May, 2004 - 2 Apr, 2007

Junior Art Director

DBS Specialist Sdn. Bhd, kuala lumpur

Company Type

SME

Position

Junior Art Director

Specification

Art & Creative

Roles

Art Director

• Collaborate with senior art directors and creative teams to conceptualize and brainstorm design solutions that align with client objectives and brand strategies.
• Assist in creating advertising material layouts, ensuring the design aligns with the overall campaign vision and meets the required creative standards.
• Produce digital and marker renderings (color comps) to effectively communicate design concepts during the creative process.
• Design communication and marketing materials for events and promotional campaigns, contributing to the overall visual identity and impact of the project.
• Work closely with the Senior Art Director on various advertising design projects, gaining insights into advanced creative processes and refining design skills.
• Support the creative team in project execution, ensuring that all materials are delivered on time and within scope, while maintaining high standards of quality and creativity.
• Adapt designs for multiple platforms (print, digital, and social media), ensuring consistency and effectiveness across all media formats.
• Assist in the development of brand guidelines, maintaining cohesive visual identities for clients across campaigns and ensuring alignment with brand messaging.

1 Jan, 1999 - 6 Apr, 2004

Graphic Designer - Sr. Graphic Designer

The Millenium creative Box Sdn. Bhd, kuala lumpur

Company Type

SME

Position

Junior

Specification

Art & Creative

Roles

Graphics Designer

• Contribute to the creative process by developing and presenting multiple design solutions, including conceptual models, layouts, themes, and typography, ensuring diverse and impactful outcomes.
• Act as a liaison between various product vendors, maintaining strong relationships while ensuring the quality and integrity of deliverables across all visual projects.
• Collaborate closely with sales representatives to align art development and production with client objectives, providing creative insights that enhance the effectiveness of marketing campaigns.
• Maintain and organize a comprehensive digital asset library, ensuring efficient management and retrieval of large data and artwork files for ongoing and future projects.
• Participate in brainstorming sessions with the Art Director and design team, contributing innovative ideas and design strategies to develop compelling visual concepts that resonate with target audiences.
• Design and create visuals for a variety of printed materials, handling the full scope of final artwork preparation, ensuring accuracy and quality control throughout the output process.
• Oversee the production of final artwork, ensuring all materials are delivered to the highest design standards and are print-ready, adhering to project timelines and client expectations.