Recommended by 0 people
Member since: Jul 24, 2022
Completed Job: 0
About Me
22 years of experience in creative industry. Consulted more than 400 retail brands across local & international market including Singapore, New Zealand, Taiwan, USA and France.
Founded company since 2006, excel in project management and leading the creative team. My company was acquired by F&B Group Rhombus Connexion in year 2017. These experience has lead me to have insight into F&B industry, capital world, and cross border business expansion.
Being trained in one of the largest architect firm in ASEAN GDP Architect allowing me to have capability to offer A-Z branding work, from marketing materials to interior design.
Direct clients and completed projects inclusive of HoKow Kopitiam, Ah Cheng Laksa, Bungkus Kaw Kaw, Newleaf Durian, Eat & Cook Omakase, Eu Yan Sang, Setia City Mall etc. Currently roaming in between Kuala Lumpur and Taipei.
Current Status
Self Employed
Language
Spoken
Chinese (Cantonese)
English
Chinese (Mandarin)
Written
Chinese (Mandarin)
English
Working Experience
4 Apr, 2013 - Current
Founder
Be Good Creative Sdn Bhd, Petaling Jaya
Company Type
SME
Position
Director
Specification
Art & Creative
Roles
Others
Develop brand direction from market research to ideation. Determine the brand positioning and to produce brand activation materials. Focus on SME and scale-able projects, handling clients from Malaysia, Singapore, Taiwan, UK, France and USA.
Reason of resign
being employed limits creativity and utilisation of resources on hand. I have bigger vision to achieve.
1 Jan, 2012 - 12 Dec, 2012
Associate Design Director
DIA Brand, Petaling Jaya
Company Type
SME
Position
Creative Director
Specification
Art & Creative
Roles
Branding Designer
Reason of resign
1 Jan, 2011 - 12 Dec, 2011
Head of Design
Adaptus Design Sdn Bhd (GDP Architects), Kuala Lumpur
Company Type
Multinational Corporation
Position
Creative Director
Specification
Art & Creative
Roles
Creative Director
Reason of resign
1 Jan, 2007 - 12 Dec, 2010
Co-Founder
Verso & Recto Creative, Petaling Jaya
Company Type
SME
Position
Creative Director
Specification
Advertising / Media Planning
Roles
Creative
Reason of resign
9 Sep, 2006 - 12 Dec, 2006
Senior Designer
Kodensha, Ampang
Company Type
SME
Position
Junior Art Director
Specification
Art & Creative
Roles
Graphics Designer
Reason of resign
1 Jan, 2003 - 8 Aug, 2006
Junior Designer
Octagon Creative, Kuala Lumpur
Company Type
SME
Position
Junior
Specification
Art & Creative
Roles
Graphics Designer
Reason of resign
Education
The One Academy
Major in Graphic Design & Advertising
Diploma
Advertising/ Media
1 Jan, 1999 - 12 Dec, 2002
Skill Sets
Tools & Software
Additional Information
Owns Transportation
Yes
Owns Laptop
Yes
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