Spoken

English
Malay

Written

15 Oct, 2024 - Current

Freelance Copywriter

Puteri Nurul Asyiqin binti Azanil Putra, Pekan

Company Type

SME

Position

Creative Director

Specification

Journalist / Editor/ Writing

Roles

Writer

Managed client's social media captions, video copy and website copy. Published blogs, articles and open to all other copywriting needs.

1 Apr, 2024 - 30 Sep, 2024

Assistant - Customer Experience

Nando's Chickenland Malaysia, Petaling Jaya

Company Type

Multinational Corporation

Position

Fresh / Entry Level

Specification

Management, Marketing, Sales, Admin

Roles

Customer Services

Supervised over 10,000 customer inquiries from Malaysia and Singapore across various platforms, including Facebook, Twitter, email, Instagram, and the Nando’s app. Conducted a customer satisfaction survey to enhance overall experiences.
Addressed a range of inquiries, encompassing food safety, food quality, feedback, compliments, reservations, and issues related to crediting loyalty points and rewards to customer accounts. Customized profiles as necessary and demonstrated proficiency in utilizing the Aigens system.
Provided training for new part-time customer experience team members on the effective use of Claritas, Aigens, Zendesk, and Nando’s Loyalty programs.

7 Feb, 2022 - 31 Mar, 2023

Marketing Trainee

Nando's Chickenland Malaysia, Petaling Jaya

Company Type

Multinational Corporation

Position

Intern

Specification

Management, Marketing, Sales, Admin

Roles

Intern

Writing: Developed engaging marketing copy for various events, including Raya, Father’s Day, and a loyalty campaign for social media platforms and push notifications for the Nando’s app. Created Malay and English copies & translations for external platforms such as digital billboards, leaflets, tabletops, and internal memos.

Social Media: Achieved an impressive total of over 500,000 views on Instagram and TikTok channels. Produced captivating content and assisted in production tasks, including filming and editing using Capcut and Canva. Provided copy for various campaigns like Loyalty Reward, Hiring, Picnic with Nando’s, and more.

CRM & Loyalty: Handled over 10,000 customer inquiries from Malaysia and Singapore via Facebook, Twitter, Email, Instagram, and the Nando’s app. Conducted a customer satisfaction survey using Alchemer to improve experiences and monitor NPS scores and customer satisfaction.

Marketing Research: Implemented a survey and thorough research for the Eco Grandeur outlet by interviewing local residents. Contributed to focus group discussions for the launch of the new Nando’s app and participated in collecting data for the competitor price analysis.

Marketing Event/PR: Assisted KOLs in content creation and brainstormed innovative ideas to engage Gen-Z influencers for external campaigns like Feed Your Fire. Organized an internal screening launch for ‘Feed Your Fire’, prepared PR kits for various events including Ramadan, Raya, Christmas, and new product launches. Participated in the pre-opening, grand opening, and re-opening of over five outlets, while helping to organize events such as the National Griller Competition.