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Member since: Mar 2, 2024
Completed Job: 0
About Me
Did you know bad writing can cost you conversions? I help businesses like yours craft content that drives results by ensuring that your message shines without typos and unclear language.
I’m a skilled writer, proofreader and translator (English to Bahasa Melayu) with 15 years of experience in marketing, communication and public relations. Being in the finance industry most of my career, and as a plain-language enthusiast, I’m able to turn complex concepts into simple, easy-to-digest content for my employers.
While my expertise is in the finance industry, I’ve been utilising my researching and writing skills to create content in the realms of travel, fashion, sustainability, and even niche creative topics like journaling and stationery collecting.
If you’re ready to elevate your content, let’s discuss how I can help!
Current Status
Employed
Language
Spoken
English
Indonesian
Malay
Written
Working Experience
20 Jan, 2021 - Current
Manager, Product Content Development
FWD Insurance, Kuala Lumpur
Company Type
Multinational Corporation
Position
Manager
Specification
Others
Roles
Other Roles
Responsibilities:
• Develop content assets (e.g. marketing and social media assets, website copy, brochures etc.) for FWD Group’s product initiatives and support its localisation in FWD markets.
• Shape compelling product narratives/product value propositions together with local Product teams across all FWD markets. Support local business units craft clear, engaging product descriptions, marketing assets and website copies.
• Champion Project Clarity from a Product angle by providing consultation and support to local Product teams in their effort to implement Project Clarity in their product-related assets. Project Clarity is a Group-driven initiative to make insurance easier to understand.
Achievements:
• First-runner-up at the 2022 FWD Springboard CEO Challenge. Part of Team 30 Question whose idea was to humanise the insurance industry, the FWD brand and products, as well as making FWD relevant to our customers.
• Developed an insurance-contract-focused Project Clarity training material to help local Product teams and their internal stakeholders understand its possible to make insurance contracts easier to understand.
Skill Sets
Tools & Software
Additional Information
Owns Transportation
No
Owns Laptop
Yes
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