Spoken

Chinese (Mandarin)
English
Malay

Written

English
Chinese (Mandarin)
Malay

4 Apr, 2022 - Current

Project Marketing Manager

Esports Player League (ESPL), KL

Company Type

New Startup

Position

Manager

Specification

Management, Marketing, Sales, Admin

Roles

Project Manager

Performs project management and leads project teams responsible for ESPL’s system/application software enhancement, implementation and/or upgrades; determines project scope and staff delegations, prepares project proposals and budgets, determines cost/benefit and complexities of new processes and projects work plans, timelines.
- Monitors project milestones and reports project progress to management. Works closely with the marketing and product management team to ensure timely and efficient completion of projects within budget.
- Responsible for planning, leading and managing projects, and ensuring good profitability and quality at the program level.
- Assist to monitor profit & loss for key accounts, as well as project reporting.
- Support project team to resolve project issues throughout project implementation.
- Manage tracking, reporting and progress update/ presentation to management.
- Act as the primary project interface, ensuring good end user satisfaction and developing good customer relationships.
- Delegating, communicating, monitoring, coaching and motivating all members of the project team regularly and positively.Performs project management and leads project teams responsible for ESPL’s system/application software enhancement, implementation and/or upgrades; determines project scope and staff delegations, prepares project proposals and budgets, determines cost/benefit and complexities of new processes and projects work plans, timelines. - Monitors project milestones and reports project progress to management. Works closely with the marketing and product management team to ensure timely and efficient completion of projects within budget. - Responsible for planning, leading and managing projects, and ensuring good profitability and quality at the program level. - Assist to monitor profit & loss for key accounts, as well as project reporting. - Support project team to resolve project issues throughout project implementation. - Manage tracking, reporting and progress update/ presentation to management. - Act as the primary project interface, ensuring good end user satisfaction and developing good customer relationships. - Delegating, communicating, monitoring, coaching and motivating all members of the project team regularly and positively.
Skills: Project Management · Product Marketing · Strategic Planning · Marketing Strategy · Social Media Marketing

1 Jan, 2021 - 7 Jul, 2021

Senior Marketing Executive

Photobook Worldwide, Kuala Lumpur

Company Type

Multinational Corporation

Position

Senior

Specification

Management, Marketing, Sales, Admin

Roles

Marketing Executive

Key Responsibilities:
- Ideate, plan & execute marketing campaigns with effective strategies in achieving the channel's sales KPI.
- Assisted in setting creative direction for the design team in producing marketing collaterals.
- Monitored and analysed campaign performance across every marketing activity to optimise budget spend & performance.
- Managed the brand’s IG Shop, curated necessary deals & constantly perform AB tests to analyse results.
- Conducted both local & international market & competitor research on a regular basis.
- Assist in daily ad hoc tasks & providing general support for overseas market teams (Australia, US, Canada, UK, Philippines, Thailand, Singapore, Hong Kong, Indonesia) on execution of campaigns (website management, codes creation, list of promotions on website, etc).Key Responsibilities: - Ideate, plan & execute marketing campaigns with effective strategies in achieving the channel's sales KPI. - Assisted in setting creative direction for the design team in producing marketing collaterals. - Monitored and analysed campaign performance across every marketing activity to optimise budget spend & performance. - Managed the brand’s IG Shop, curated necessary deals & constantly perform AB tests to analyse results. - Conducted both local & international market & competitor research on a regular basis. - Assist in daily ad hoc tasks & providing general support for overseas market teams (Australia, US, Canada, UK, Philippines, Thailand, Singapore, Hong Kong, Indonesia) on execution of campaigns (website management, codes creation, list of promotions on website, etc).
Skills: E-Commerce · Digital Marketing · Marketing Strategy · Email Marketing

Reason of resign

Health issue

12 Dec, 2019 - 1 Jan, 2021

Project Manager

DWG Malaysia, Kuala Lumpur

Company Type

SME

Position

Manager

Specification

Management, Marketing, Sales, Admin

Roles

Project Manager

- Master control and key contact point between internal team with developers for Malaysia projects.
- Seminar speaker for project launches in Malaysia, Hong Kong, Thailand, China.
- Conducts in-depth product training to sales team and distributors (both local & overseas) on regular basis.
- Constantly keep up to date with the latest news/trends happening around the world to educate the team.
- Works closely with respective country heads in planning of events, strategies in driving sales, and ensuring an effective timeline & budget efficiency are achieved along with other subsidiary offices.
- Develops marketing collaterals for every new project underwritten (project sales kit, fact sheet, EDM, etc).- Master control and key contact point between internal team with developers for Malaysia projects. - Seminar speaker for project launches in Malaysia, Hong Kong, Thailand, China. - Conducts in-depth product training to sales team and distributors (both local & overseas) on regular basis. - Constantly keep up to date with the latest news/trends happening around the world to educate the team. - Works closely with respective country heads in planning of events, strategies in driving sales, and ensuring an effective timeline & budget efficiency are achieved along with other subsidiary offices. - Develops marketing collaterals for every new project underwritten (project sales kit, fact sheet, EDM, etc).
Skills: Business Relationship Management · International Sales · Project Management · Public Speaking · International Marketing

Reason of resign

Job security due to Covid 19

6 Jun, 2018 - 12 Dec, 2019

Assistant Marketing Manager

PRIME International Properties, Kuala Lumpur

Company Type

SME

Position

Manager

Specification

Management, Marketing, Sales, Admin

Roles

Marketing Manager

& cost saving methods.
- Pitched to developers from Thailand, Vietnam, Malaysia for new market expansion & partnership opportunities.
- Consolidated up-to-date market research insights of countries related to sales team & management.
- Managed social media platforms on daily basis (copywriting, Facebook marketing, Email marketing, development of creative materials, etc).
- Planned, coordinated and executed both internal & external activities of the company along with close relationship with media partners & suppliers. - Built company's brand exposure & project developments on multiple marketing platforms with effective & cost saving methods. - Pitched to developers from Thailand, Vietnam, Malaysia for new market expansion & partnership opportunities. - Consolidated up-to-date market research insights of countries related to sales team & management. - Managed social media platforms on daily basis (copywriting, Facebook marketing, Email marketing, development of creative materials, etc). - Planned, coordinated and executed both internal & external activities of the company along with close relationship with media partners & suppliers.
Skills: Business Development · Marketing Management · Event Management · International Marketing · Event Planning

Reason of resign

Change of role

5 May, 2017 - 4 Apr, 2018

Marketing Executive

Hypergear Malaysia, Puchong

Company Type

SME

Position

Fresh / Entry Level

Specification

Management, Marketing, Sales, Admin

Roles

Marketing Executive

Offline marketing
- Formulate and implement effective marketing campaigns to meet company’s sales objectives.
- Liaise and collaborate with partners and vendors (departmental, chain and retail stores).
- Plan and execute event work flow, (eg: design floor plan, product visual placement, product training for crews, monitor event flow, etc).
- Liaise and coordinate with suppliers on marketing/design materials.
- Prepare relevant sales & marketing reports for management.
- Actively source and propose possible marketing channels (eg: roadshows, exhibitions, warehouse sales and etc) to management.
- Ensure outlet’s VM point display is in-line with brand guidelines at all times.
- Prepare POP for all retail promotional activities and related marketing activities.
- Conduct product, leadership and personal development trainings for all retail promoters periodically.

Online/digital marketing
- Plan, generate and manage digital marketing strategies and campaigns (eg: Facebook Ads, Google Adwords) for lead generation and achieving sales target .
- Design, build and maintain social media presence on Facebook, Instagram and Webpage.
- Draft creative and persuasive captions of content post.
- Respond to customers’ inquiries, generate content for brand and attractive post contents regularly.
- Work closely and build rapport with online platforms (eg: Lazada, Shopee, 11 Street, Superbuy).Offline marketing - Formulate and implement effective marketing campaigns to meet company’s sales objectives. - Liaise and collaborate with partners and vendors (departmental, chain and retail stores). - Plan and execute event work flow, (eg: design floor plan, product visual placement, product training for crews, monitor event flow, etc). - Liaise and coordinate with suppliers on marketing/design materials. - Prepare relevant sales & marketing reports for management. - Actively source and propose possible marketing channels (eg: roadshows, exhibitions, warehouse sales and etc) to management. - Ensure outlet’s VM point display is in-line with brand guidelines at all times. - Prepare POP for all retail promotional activities and related marketing activities. - Conduct product, leadership and personal development trainings for all retail promoters periodically. Online/digital marketing - Plan, generate and manage digital marketing strategies and campaigns (eg: Facebook Ads, Google Adwords) for lead generation and achieving sales target . - Design, build and maintain social media presence on Facebook, Instagram and Webpage. - Draft creative and persuasive captions of content post. - Respond to customers’ inquiries, generate content for brand and attractive post contents regularly. - Work closely and build rapport with online platforms (eg: Lazada, Shopee, 11 Street, Superbuy).
Skills: Retail Marketing · Employee Training · Offline Marketing · Digital Marketing · Marketing Strategy

Reason of resign

Career advancement