Spoken

Chinese (Cantonese)
English
Malay

Written

2 Mar, 2019 - Current

Marketing Director

XMarketing, Kuala Lumpur

Company Type

SME

Position

Senior

Specification

Advertising / Media Planning

Roles

Creative

Responsibilities:

Develop and oversee the implementation of a comprehensive content marketing strategy that aligns with the company's overall objectives and target audience.
Lead a team of content creators, including writers, designers, and multimedia producers, to produce high-quality, engaging content across multiple channels, including blog posts, articles, videos, infographics, and social media posts.
Collaborate with the marketing, sales, and product teams to ensure that content is aligned with marketing campaigns, product launches, and sales initiatives.
Conduct regular audits and analysis of content performance to identify opportunities for optimization and improvement.
Stay up-to-date with industry trends and best practices in content marketing, SEO, and digital marketing, and provide guidance and recommendations to the team.
Manage relationships with external vendors, agencies, and freelancers as needed to support content creation efforts.
Oversee the development and maintenance of content calendars, editorial guidelines, and style guides.
Monitor and report on key performance metrics, such as website traffic, engagement, and lead generation, to measure the effectiveness of content marketing efforts.
Lead and mentor team members, providing guidance, feedback, and professional development opportunities.