Recommended by 0 people
Member since: Nov 23, 2021
Completed Job: 0
About Me
I’m a seasoned digital marketing and copywriting expert with over 8 years of experience across various creative fields, including digital marketing, advertising, social media strategy, brand building, website development, and copywriting.
With a degree in Creative Writing, I bring a unique perspective to content creation, constantly pushing boundaries to craft compelling narratives. For me, it’s about more than just choosing the right words—it’s about connecting with audiences in ways that drive engagement and create lasting impact.
Blending creativity with strategic marketing insights, I’ve honed my ability to develop content that not only tells a story but also aligns with business goals. My passion for problem-solving in marketing, paired with my expertise in writing and project management, fuels my commitment to delivering results-driven solutions.
Creative portfolio: https://bit.ly/43yUyJY
Current Status
Self Employed
Language
Spoken
English
Written
English
Working Experience
2 Oct, 2023 - 1 May, 2024
Copy Lead
Howl, Mumbai
Company Type
SME
Position
Manager
Specification
Digital Media
Roles
Digital Marketing Manager
- Led a team of 8 copywriters to develop and execute content for over 15 prominent brands, including
- Amazon Prime Music, Mumbai Festival 2024, and Schindler, resulting in an 8x increase in engagement across social media and digital platforms.
- Collaborated closely with the performance team to analyze data, optimize content strategies, and ensure that brand KPIs were consistently met.
- Took the lead in developing and executing content strategies for each client, from social media to website content, including creating detailed content calendars to guide the process.
- Activated and managed the copywriting team to craft compelling narratives that aligned with client goals and brand voice, ensuring high-quality deliverables across all platforms.
- Spearheaded client pitches, creating impactful communication strategies to present engaging brand narratives.
2 Feb, 2021 - 5 May, 2021
Content Writer x Digital Marketer
LEAD, KL
Company Type
New Startup
Position
Fresh / Entry Level
Specification
Management, Marketing, Sales, Admin
Roles
Marketing Executive
- Wrote articles on Digital Marketing, Data Science, and Web Development with focus on SEO and content
- Reviewed each article assigned for grammar, spelling, punctuation, syntax, accuracy, and compliance with quality standards
- Compared SEO levels with competition
-Posted on FB, IG, and Youtube
- Curated scripts for ads
Reason of resign
1 Jan, 2017 - Current
Founder & CEO
Laali Writes, KL
Company Type
New Startup
Position
Art Director
Specification
Journalist / Editor/ Writing
Roles
Writer
- Review each novel assigned for grammar, spelling, punctuation, syntax, accuracy, and compliance with quality standards
- Autonomously identify and meet customer's needs and wants
- Make executive decisions on manuscripts
- Work on wordpress blog (curate posts and marketing)
- Review each article assigned for grammar, spelling, punctuation, syntax, accuracy, and compliance with quality standards
- Reviewed each article assigned for grammar, spelling, punctuation, syntax, accuracy, and compliance with quality standards
- Compared SEO levels with competition
-Posted on FB, IG, and Youtube
- Curated scripts for ads
Handled and delegated large projects from start to finish
Curated and carried out content pillars for Client's Instagram, Facebook, and LinkedIn
- Determine readiness of written pieces, make changes and approve final versions for publication
Reason of resign
Education
Other
Major in Creative Writing
Bachelor's Degree
Others
1 Jan, 2017 - 11 Nov, 2019
Awards
“Best use of X” Mad Over Marketing award for Amazon Prime Music India
Won “Best use of X” Mad Over Marketing award for Amazon Prime Music India
Mad Over Marketing award
18 Jan, 2024 - 7 May, 2024
Skill Sets
Tools & Software
Additional Information
Owns Transportation
Yes
Owns Laptop
Yes
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