Spoken

Chinese (Cantonese)
English
Malay

Written

Chinese (Cantonese)
English
Malay

20 Jun, 2023 - 20 Dec, 2023

Writer / Editor

NagaWorld, Phnom Penh, Cambodia

Company Type

Public Listed Company

Position

Senior

Specification

Journalist / Editor/ Writing

Roles

Editor

- English Writer and Editor for content on social media, website, restaurant, bar, and casino promotions, food and beverage menus, press releases, corporate social responsibility newsletters, internal communications, and human resource initiatives.
- Managing and coordinating with two translators (Khmer and Chinese) to ensure timely delivery of copies and assigned deliverables.
- Proofreading English content in various collaterals.
- Developing and maintaining positive communications with internal stakeholders as part of account servicing to ensure the deliverables (poster, menu, social media posts) are developed in line with the brand’s tonality and targeted customers.

11 Oct, 2021 - 5 Sep, 2022

Assistant Copy Lead

Demojo Communication, Petaling Jaya

Company Type

Other

Position

Senior

Specification

Advertising / Media Planning

Roles

Supervisor / Team Lead

• Oversaw, mentored, and guided the copywriter team to create various engaging copies for brands' campaigns, social media, pitches, and more that are compelling to their target market.
• Led and mentor the copywriter team to sharpen their thought process in content planning and writing.
• Inspired the copywriter team by sharing industry-related articles as well as previous work experiences for knowledge and insight.
• Transformed and maintained the copywriter department as a happy place to work, with conversations that are free from judgements and fun outings to ensure each member’s mental well-being is healthy.
• Advocated and supported the importance of mental health by creating awareness among the team members and giving safe spaces to vent, voice out frustrations, or even break down when stress from work feels overwhelming.
• Liaised with management for solutions on issues out of my jurisdiction faced by team members.
• Result: copywriter team is happier with work even when meeting stressful deadlines. Increased productivity with a decreased amount of emergency medical leave. Team members also showed more patience and thoughtfulness in the work environment, which created a positive domino effect on colleagues from other departments.
• Assisted in writing social media posts for monthly retainer brands, while ensuring all visual copy and caption deliverables from the copywriter team are engaging for the target audience.
• Planned and wrote video scripts for multiple brands, which include short TVCs, behind-the-scenes, product launches/showcases, and brand awareness.
• Liaised with and supported the Design team and Servicing team on the timeline and copy deliverables for retainers/campaigns/video scripts/pitches/translations.
• Researched and wrote content for Demojo blog and eDM, covering topics such as trends in the digital sphere and case studies of successful campaigns.
• Assist with translation tasks from English to Bahasa Melayu, and vice versa.

5 Oct, 2020 - 14 May, 2021

Copywriter+ Socmed Admin

SOGO Departmental Store KL, Kuala Lumpur

Company Type

SME

Position

Senior

Specification

Digital Media

Roles

Content Manager

• Produced compelling socmed captions to promote SOGO sale events, tenants’ new products, promos and offers.
• Enhanced captions provided by brands for localisation and/or to avoid any sensitivities (e.g. religion, gender issues, etc).
• Handled and maintained the scheduling of socmed posts. Daily slots are limited to 4-5 posts to avoid being flagged as post-spamming by Facebook.
• Creating ad-hoc socmed announcements incorporating care and concern toward customers in light of the latest pandemic news/ruling/situation.
• Updated existing SOGO Card Members’ user journey electronic direct mails to make it more friendly and exciting.
• Proofread all collaterals before printing.
• Liaised with the relevant departmental heads on any upcoming socmed contests, so that their staff can respond accordingly to customers when asked about the contest mechanics.
• Handled FB Live video equipment and posted pre-saved captions (i.e. Personal Shopper Whatsapp links), as well as replying to comments whenever applicable.
• Assisted in photography of sale events for promotion on socmed.

1 Jul, 2019 - 29 Apr, 2020

English Copywriter

Plan C ICT, Petaling Jaya

Company Type

SME

Position

Senior

Specification

Advertising / Media Planning

Roles

Copywriter

• Created compelling copy for on-site and off-site banners, promo pages, electronic direct mails, and marketing pages to draw in new and existing customers based on requirements of Acquisition and/or Life Cycle Management stakeholders.
• Worked closely with Mandarin Copywriters to facilitate translation to English.
• Liaised with the off-site team to coordinate translations to other supported languages (Thai, Japanese, Vietnamese and Indonesian).
• Organised & prioritised multiple incoming jobs (both English and the required translations) for emergency ad hoc copies, customised system messages for the Operations team, page redirections, FAQ updates, marketing direction changes, and repopulating copy from collaterals provided by 3rd party agency.

1 Apr, 2014 - 28 Jun, 2019

Creative Copywriter

Revv Advertising, Petaling Jaya

Company Type

Other

Position

Senior

Specification

Advertising / Media Planning

Roles

Copywriter

• Produced original, creative content for promotional advertisements and marketing materials.
• Reviewed and edited the final copy for accuracy and oversaw all phases of production.
• Worked closely with the Creative Director to ensure implementation of concept and consistency of theme for campaigns and creative collaterals.
• Liaised with the Account Manager to translate clients' requirements into effective copy.
• Liaised with Art Directors and Graphic Designers to ensure the representation of copy and graphics for any collateral are symbiotic.

2 Apr, 2012 - 30 Sep, 2013

Business Project Manager

Mboard Media, Petaling Jaya

Company Type

New Startup

Position

Manager

Specification

Digital Media

Roles

Digital Management

• Communicated best practices for user experience with the team.
• Evaluated existing operations and current market trends to identify necessary improvements and capitalise on changes
• Worked closely with Business Development Manager to discuss and implement optimised features and functions for the e-commerce website.
• Oversaw web project implementation after engaging with the production team (1 designer, 2 programmers) to brief and define the job scope and structure.
• Introduced new ideas that allow the production team to think out of the box.
• Worked closely with the production team to ensure tasks and objectives are promptly met.
• Lent a hand in basic HTML coding to assist Programmers during tight schedules.

5 Apr, 2010 - 30 Mar, 2012

Copywriter+ Socmed Admin

PYOTravel Malaysia, Kuala Lumpur

Company Type

Public Listed Company

Position

Senior

Specification

Advertising / Media Planning

Roles

Copywriter

• Preparation of copy for BTL media (newspaper advertisement) and social media communities (e.g. Facebook, Twitter).
• Worked closely with the Business Development Manager to conceptualise and execute new promotions, campaigns and contests to engage existing and potential customers.
• Identified and engaged online communities for mindshare opportunities to strategically introduce the company's products and services.
• Drafted copies for weekly newsletters and ad-hoc announcements for staff and customers.
• Worked closely with Mandarin copywriters and designers to ensure content are aligned across languages and objectives met.
• Shared articles on leadership with the creative team from time to time.

2 Oct, 2006 - 29 Mar, 2010

Copywriter

Uberfusion, Petaling Jaya

Company Type

SME

Position

Senior

Specification

Advertising / Media Planning

Roles

Copywriter

• The tasks received allowed me to liaise closely with clients to prepare copies for their online websites/catalogues/brochures.
• Responsible for leading the preparation of promos and campaigns and making necessary revisions where required.
• Provide creative direction to the team as well as advise clients for any projects under my supervision for smoother transition where necessary.
• Proactive in decision-making for better results if the client is undecided.
• My team and I work closely with each other, where we are comfortable with idea-sharing sessions, taking into account their feedback and thoughts, and implementing any feasible views.

3 Nov, 2003 - 30 Jun, 2006

Writer

Oneworld Solutions, Kuala Lumpur

Company Type

Other

Position

Senior

Specification

Journalist / Editor/ Writing

Roles

Feature Writer

• Involved in gathering and reporting late-breaking mobile-related news and features for monthly publishing.
• Covered product reviews and advertorials.
• Attended press conferences to gain insight into new products/services revealed/showcased.
• Worked closely with the editor to write cover and feature stories.
• Gathered resources of prices from the web and retail outlets to fill the magazine's "Buying Guide" segment.

1 Oct, 2002 - 31 Oct, 2003

Copywriter

Famous Media Network, Petaling Jaya

Company Type

Other

Position

Junior

Specification

Advertising / Media Planning

Roles

Copywriter

• Prepared copies for advertising materials (print).
• Worked with the Editor to write, proofread and edit articles for the in-house magazine.
• Liaised with Graphic Designers to facilitate copies and direction each month where necessary.
• Liaised with Project Managers to understand and convey clients' requirements in the design & copy.