Recommended by 0 people
Member since: Feb 16, 2022
Completed Job: 0
About Me
Marketer & Copywriter
Certification:
Meta Certified Digital Marketing Associate
Google Ads Apps Certification
Meta Social Media Marketing Professional Certificate
A start-up core marketing player with 3+ years of experience and a background in performance and brand marketing. Strongly believe a successful brand starts from a small idea.
3 years+ experienced Chinese Copywriter in crafting copy for branding and marketing materials in all aspects including company profile & brand story, advertisements, marketing materials, landing page, social media ads & posts, video script, magazine interview, SEO blog and more.
-Crafted over 96 all types of marketing materials reflecting brand position, and tone& voice
-Developed over 40 local SMEs and start-ups’ brand proposition
-Experienced in social media marketing, social media management, content marketing strategy, planning and execution, and brand awareness
-Clients included SP Setia, Astaka Holdings, JBCCCI, Ace Empire and more
Current Status
Self Employed
Language
Spoken
Chinese (Mandarin)
English
Malay
Written
English
Chinese (Mandarin)
Malay
Working Experience
28 Feb, 2022 - 31 Dec, 2022
City Marketing Associate
TREVO (SOCAR Mobility Malaysia), Johor Bahru, Malaysia
Company Type
Multinational Corporation
Position
Junior
Specification
Management, Marketing, Sales, Admin
Roles
Marketing Communication
-PIC of city marketing for the southern region, Johor Bahru (TREVO, subsidiary of SOCAR Group)
-Developed the trade marketing strategies and successfully acquired 12+ local partnerships
-Secured partnership of 2 largest events in the southern region, increased by 5% SU conversion rate
-Drive demand on GMV increased by 2%, 3% MFT and MAU bookings on a monthly basis
-Best performer and contributor of GMV in Week 37 and week 41
-Experienced in campaign strategy, planning, promotion, execution, brand awareness, and offline event from zero to implementation
-Worked closely with the business development department to develop host acquisition and retention strategies to obtain maximum sales growth
1 Mar, 2020 - 1 Aug, 2021
Brand & Marketing, Founding member
Artzzo, Johor Bahru, Malaysia
Company Type
New Startup
Position
Senior
Specification
Management, Marketing, Sales, Admin
Roles
Marketing Communication
- Dream Factory Startup Contest 2020 Top 10 - Artzzo
-Launched in March 2020. Core member of the project who developed business foundation identified target audiences, established brand position, brand story, tone & voice, social media presence, crafted marketing contents, planned and executed online marketing campaigns within team’s marketing strategy
- Contributed to 1st quarter of business growth goal - over 150 artists listed 1000 handmade crafts on platform within 3 months & Facebook page reached 5,000 followers in 6 months.
- First CNY gift boxes project achieved 75% sales target in 2021
- CNY gift box 2022 -Developed and executed social media marketing campaign, identified target audience, ad set planning, ad strategy, ad content visuals and creatives and for instance. Monitored and optimised overall ad campaign performance spent within the budget to maximum the ROI.
12 Dec, 2018 - 10 Oct, 2021
Chinese copywriter
Roo Copywriting&Branding, Johor Bahru
Company Type
New Startup
Position
Junior
Specification
Advertising / Media Planning
Roles
Copywriter
Experienced in crafting various types of Chinese
copy for SME companies including company profile, social media, landing page etc.
Collaborated in social media marketing campaigns
of SME in the implementation stage
Reason of resign
Education
Southern University College
Major in journalism and communication
Bachelor's Degree
Mass Communications
3 Mar, 2017 - 9 Sep, 2021
Skill Sets
Tools & Software
Experienced Industry
Additional Information
Owns Transportation
Yes
Owns Laptop
Yes
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