Spoken

English
Malay

Written

23 Jan, 2023 - Current

Product Development Lead

The Tuyang Initiative, Miri

Company Type

Other

Position

Manager

Specification

Management, Marketing, Sales, Admin

Roles

Project Manager

In the current role, leadership in product development initiatives at The Tuyang Initiative, a community-led arts management company committed to fostering the cultural heritage of indigenous communities, involves key responsibilities and accomplishments, which include:
• Leading the development of new cultural products and services that empower indigenous artisans and creators to generate meaningful livelihoods through their artistic talents.
• Collaborating with cross-functional teams to curate, design and launch culturally significant products while ensuring that the cultural guardians are fairly compensated for their contributions.
• Collaborating with the sales team to delineate key performance indicators (KPIs) for new products, relying on factors such as product inquiry, sales conversion, and consumer feedback.
• Executed the curation and safe delivery of indigenous cultural art for display at the new Shell Headquarters building in Miri City, employing meticulous project timeline planning and
resource management.
• Overseeing the implementation of product development strategies that align with The Tuyang
Initiative's social business model and brand image, with a strong focus on preserving and
promoting indigenous culture and traditions.
• Playing a vital role in ensuring honest and respectful representation of indigenous cultures
while driving innovation in the arts and cultural sectors.
• Contributing to the company's mission to support and empower indigenous communities,
facilitating a sustainable future for their cultural heritage.

23 Sep, 2020 - Current

Marketing Manager

Meritz Hotel Miri, Miri

Company Type

Public Listed Company

Position

Manager

Specification

Advertising / Media Planning

Roles

Manager

In the capacity of leading the Marketing & Public Relations Department at Meritz Hotel, a prominent local establishment in Miri, Sarawak, Malaysia, responsibilities and achievements included:
• Crafting and executing comprehensive marketing and public relations strategies to elevate the hotel's brand visibility and reputation.
• Effectively launching and steering marketing campaigns across diverse social media platforms (e.g., Facebook, Instagram) and the official hotel website, resulting in heightened occupancy rates, revenue growth, and enriched guest experiences.
• Defining key performance indicators (KPIs) for marketing campaigns grounded in audience engagement metrics (e.g., site traffic, social media platform likes and shares, and sales conversion), utilizing analytics tools like Google Analytics and Facebook Analytics.
• Collaborating with cross-functional teams to orchestrate and promote diverse events and special promotions, employing social media marketing, email campaigns, and local partnerships.
• Orchestrating media relations and public affairs, ensuring favorable media coverage and adept crisis management.
• Cultivating robust relationships with key stakeholders, including local businesses, government agencies, and community organizations, to amplify the hotel's presence in the local community.
• Supervising a team of marketing and PR professionals, providing leadership, guidance, and fostering a collaborative and creative work environment.
• Managing marketing costs within the yearly budget allocated to the department, ensuring alignment with the company's financial goals.