Spoken

English
Malay

Written

English
Malay

6 Jun, 2019 - 3 Mar, 2020

Strategist

Mykori Dessert Cafe, Puchong

Company Type

SME

Position

Creative Director

Specification

Digital Media

Roles

Digital Strategist

From the time that Mykori Dessert Cafe was at 15 outlets in May 2019, to now more than 65+ outlets (as of 31 Oct 2019, still growing further, with 10 more outlets expected to open in Nov 2019), I am currently serving on a advisory position as well as implementing various aspects of digital marketing & strategy for Mykori Dessert Cafe including:

- A fully search engine optimised website that gets between 3000-5000 visitors daily
- Optimising paid advertising for highest conversion
- Set up process for responding quickly to customer feedback
- Set up an optimum conversion funnel for licensing enquiries & outlet growth, from first contact to follow up to closing.
- Directing a social media and customer support team to ensure smooth daily postings and highly engaged consumer interaction. With diligence and 'right time right place' solutions, complaints are resolved quickly and do not escalate in public.
- Identifying sponsorship & growth opportunities to develop the cafe's customer base further

Reason of resign

To pursue my own practice.