Spoken

English

Written

English

1 Jan, 2015 - 2 Feb, 2020

Head of Digital and Communication

Concreat Meadia, Kuala Lumpur

Company Type

New Startup

Position

Creative Director

Specification

Digital Media

Roles

Digital Director

Communication Management
• Establish and drive a multi-channel communications strategy.
• Prepare and manage all communications material.
• Develop brand voice and maintain brand integrity across all platforms.
• Manage media relations and develop contacts with media members, influencers, and
community leaders.
• Lead a team of communication, marketing, and design professionals.
• Assist in the creation of digital, video, audio and print content.
• Manage presence at industry events, trade shows, and conferences.
• Create budget for communications team and ensure compliance.
• Ensuring quality control of all information released.
Client and Partner Management
• Collaborate and lead the digital team to develop client strategy and execute
overarching brand campaigns with an emphasis on consumer-first, results-driven
tactics, excellent client service, and execution of timelines and budget management.
• Manage the day-to-day workflow across direct reports, peers, clients, vendors and
freelancers;
Social Media, Digital and Influencer Strategy & Management
• Strategize, ideate, and assist in the execution of social media campaigns, including:
Organic social content
• Promotional campaigns (such as brand content integrations, third-party promotions,
contests and sweepstakes)
• Paid social media campaigns (such as website conversions, reach/frequency,
engagement, fan acquisition and lead generation) across social platforms,
• Programmatic (display, native, video, mobile) as needed
• Strategize, identify, and assist in the execution of influencer campaigns, including:
• Nano- and micro-influencer campaigns (including unpaid, paid and product-seeding
earned)
• Macro influencer and brand spokespeople
Measurement and Analytics
• Educate internal team and clients about performance metrics for social, display and
influencer initiatives
• Oversee social listening, monitoring and reporting deliverables
• Analyze metrics from content campaigns and social media advertising activations,
ensuring that ongoing and future efforts are optimized and ladder up to overall
strategies
• Continually monitor for relevant trends in the digital space, as well as social media
and influencer marketing opportunities
• Communication and Content Creation
• Ability to lead teams of digital/social strategists and creators through creative process:
from concepting, copywriting, and creative development to execution and campaign
analysis
• Strong written communication, verbal communication, phone and in-person
presentation skills

Reason of resign

Covid 19 - Company closed down

1 Jan, 2013 - 1 Jan, 2015

Editor

TD Biotech | Option Malaysia / EuroTuner, Damansara

Company Type

SME

Position

Senior Manager

Specification

Journalist / Editor/ Writing

Roles

Deputy Editor

• Selecting articles for issues and planning publication
contents for both magazines.
• Generating ideas for articles and features on Japan
related for Option Magazine and Euro related for
Euro Tuner Magazine.
• Organizing meetings with designers to discuss and
plan the features section of the magazine.
• Commissioning features and stories from in-house
writers or freelancers
• Supervising staff, including freelance writers, and
setting deadlines.
• Reading, writing and researching features and
articles.
• Rewriting, editing, proofreading and subbing copy
to ensure it is ready to go to press.
• Attending relevant events, fairs and conferences

Reason of resign

Both Magazines publication close down

1 Jan, 2009 - 1 Jan, 2013

Senior Corporate Writer

Standard Chartered Bank, Petaling Jaya

Company Type

Multinational Corporation

Position

Manager

Specification

Journalist / Editor/ Writing

Roles

Writer

Head of webmaster cum writer for Service Managers
Meeting’ Portal/Website. To organize Managers
Meeting/Conference Call when required via internal
portal. Also to write up corporate news and upload
to the website.
• Fully Handle training Department for their Calls
Assurance and Performance. To come up with
scripts for new trainees to be used for handling calls.
• To attend to high priority complaints from
customers, to analyze and create training decks for
training bay
• To understand new promotions and then to create
scripts for agents to use when questioned by
customers

Reason of resign

Change of enviroment

1 Jan, 2008 - 12 Dec, 2009

Content Writer

Golf Malaysia, Petaling Jaya

Company Type

SME

Position

Junior

Specification

Journalist / Editor/ Writing

Roles

Writer

A hard-core magazine all about golf.
• Everything is about golf. Not only do I write about
golf, but also will edit golf clubs newsletters
• Attend events for marketing and news to be added
into the magazine.

Reason of resign

Change of Enviroment

1 Jan, 2000 - 12 Dec, 2008

PR Coordinator

Event Master, Damansara Jaya

Company Type

SME

Position

Junior

Specification

Advertising / Media Planning

Roles

Media Account Executive

Researching the market including reading relevant
publications or websites, and staying up to date with
writing that is being produced in the chosen field;
selecting subject matter based on personal or public
interest, or commissioned by a publisher or agent
• Editing, revising and reviewing work especially in
response to feedback; working to tight deadlines.
• Submitting material for publication in the required
and expected format; networking with other writers,
as well as others involved in the industry such as publishers, organizers of literary events

Reason of resign

Change of environment