jerchew Profile Avatar
jerchew
Self Employed
Selangor, SERI KEMBANGAN
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I'm Open to Work
Freelance

Recommended by 0 people

Member since: Feb 3, 2023

Completed Job: 0

About Me


I'm your perfect freelancer when it comes to writing thought leadership articles, press releases, and content writing for SEO or sales copy.

I was previously the Content Marketing Manager at Teleport Asia where I was tasked to strategise, plan and implement inbound marketing strategies for its social media platforms, blogs, videos and EDMs.

Prior to my stint at Teleport, I was the Senior Team Lead (regional) for Price Group's Digital Public Relations team, focusing on public relations and off-site SEO.

At iPrice, I was responsible for developing its public relations, corporate communication and off-site SEO strategy. This is with the aim to help iPrice improve the quality of its domain authority (across six markets) as well as establish its company brand awareness with key stakeholders through media presence.

With almost 10 years in public relations, I have experience (and success) in areas such as public relations and content strategy as well as off-site SEO strategy.

Before I was a team lead, I was a PR practitioner and a writer as well, focusing on media relations, writing thought leadership and industry insights on behalf of iPrice.

RECOMMENDATIONS RECEIVED:
(1) By Paul Brown-Kenyon, Chief Executive Officer at iPrice Group.
Paul managed Jeremy directly
I had the pleasure of working with Jeremy for over three years at iPrice (both directly and indirectly). Throughout this time, Jeremy projected a positive “can do” attitude. Jeremy was always the first to volunteer, and never shirked from taking up new challenges. Jeremy is a people person, who built a solid working relationship with his reports and peers alike. It was a pleasure working with him.

(2) By Isabelle Romualdez, currently a Marketing Content Manager at Hire Digital.
Isabelle previously reported directly to Jeremy.

"Jeremy was a great manager -- he knew how to give guidance without micromanaging. He was very communicative, and I always appreciated his constructive criticisms for my betterment. Likewise, he is open to receiving constructive criticism too, which gave us a highly symbiotic relationship.

Jeremy is not only a boss, but he is a mentor in every way. He cared about my career development and the well-being of the entire team. He knew how to encourage us enough to drive better results.

Lastly, his attention to detail is AMAZING. I don't know anyone more fastidious. I will always appreciate the time I had working with him."

Current Status

Self Employed

Language

Spoken

English
Malay

Written

English
Malay

Working Experience

1 Sep, 2022 - 18 Jan, 2023

Content Marketing Manager

Teleport Asia, Kuala Lumpur

Company Type

New Startup

Position

Manager

Specification

Digital Media

Roles

Content Manager

• Strategise, plan and implement inbound marketing strategies including and not limited to social media platforms, blogs, videos, EDMs and lead generation.
• Increase brand awareness that leads to ultimate sales conversion through the marketing of content online.
• Managed a team of 4 persons, conducting weekly 1-1s, weekly stand-ups, and occasional retrospectives, brainstorming and planning sessions.

Achievements:
• Strategised and launched social media channels for a consumer-focused service known as Teleport Pink (Instagram, TikTok, Facebook) and EDM for target segments.

Reason of resign

1 Jan, 2022 - Current

Senior Team Lead, Digital PR (Content Marketing), Regional

iPrice Group, Kuala Lumpur

Company Type

New Startup

Position

Manager

Specification

Journalist / Editor/ Writing

Roles

Supervisor / Team Lead

• Develop Content Marketing Vision and associated Public Relations / Corporate Communications Strategies, covering six countries in Southeast Asia (Indonesia, Malaysia, Singapore, Philippines, Thailand, Vietnam).

• Build digital PR objectives (OKRs) and metrics in line with Traffic Value Stream OKRs / Content Marketing Strategy.

• Continual innovation to Identify opportunities (eg types of content/target media or approach) to build acquisition of high-quality publications for iPrice Group.

• Coach direct reports to drive high-performance & charting career development plans (incl. management of direct reports’ performance appraisals & retaining highly-talented individuals).

RECOMMENDATIONS RECEIVED:
(1) By Paul Brown-Kenyon, Chief Executive Officer at iPrice Group.
Paul managed Jeremy directly
I had the pleasure of working with Jeremy for over three years at iPrice (both directly and indirectly). Throughout this time, Jeremy projected a positive “can do” attitude. Jeremy was always the first to volunteer, and never shirked from taking up new challenges. Jeremy is a people person, who built a solid working relationship with his reports and peers alike. It was a pleasure working with him.

(2) By Isabelle Romualdez, currently a Marketing Content Manager at Hire Digital.
Isabelle previously reported directly to Jeremy.

"Jeremy was a great manager -- he knew how to give guidance without micromanaging. He was very communicative, and I always appreciated his constructive criticisms for my betterment. Likewise, he is open to receiving constructive criticism too, which gave us a highly symbiotic relationship.

Jeremy is not only a boss, but he is a mentor in every way. He cared about my career development and the well-being of the entire team. He knew how to encourage us enough to drive better results.

Lastly, his attention to detail is AMAZING. I don't know anyone more fastidious. I will always appreciate the time I had working with him."

Reason of resign

Career progression.

1 Nov, 2018 - 31 Dec, 2021

Team Lead, Digital PR (Content Marketing) Regional

iPrice Group, Kuala Lumpur

Company Type

New Startup

Position

Manager

Specification

Journalist / Editor/ Writing

Roles

Supervisor / Team Lead

• Develop Content Marketing Vision and associated Content Marketing / Corporate Communications Strategies, covering 6 countries in Southeast Asia (Indonesia, Malaysia, Singapore, Philippines, Thailand, Vietnam).

• Build content marketing objectives (OKRs) and metrics in line with Traffic Value Stream OKRs / Content Marketing Strategy.

• Continual innovation to Identify opportunities (eg types of content/target media or approach) to build acquisition of high-quality links to iPrice’s domain.

• Recruit & support team of content marketers in the acquisition of high-quality backlinks for iPrice domains.

• Coach direct reports to drive high-performance & charting career development plans (incl. management of direct reports’ performance appraisals & retaining highly-talented individuals).

• Collaborate with BI team to track performance & conduct competitor analysis to facilitate robust decision-making.

• Monitor & develop performance reports for the Content Marketing team.

KEY ACHIEVEMENTS
2021:
• Led content marketers across 6 countries (ID, MY, SG, TH, PH, VN) and earned 256 (+113% YoY) high-quality publications (earned) with links to iPrice. 377 (+46% YoY) high-quality publications obtained were from repeat domains.
• Managed a team of 12 individuals (direct line manager to 9-full time staff)

2020:
• Assistant team lead & manager to 4 full-time content marketers (SG, PH, VN, HK)
• We acquired 120 high-quality publications (earned) with links (>DR50 & new domains) & 258 repeat publications.

2019:
• My first year taking on an assistant-manager role, managing 2 content marketers (VN & SG) while managing content for MY market.

Reason of resign

1 Jun, 2016 - 31 Oct, 2018

Senior Digital PR (Content Marketing), Malaysia and Regional Markets

iPrice Group, Kuala Lumpur

Company Type

New Startup

Position

Senior

Specification

Digital Media

Roles

Content Creator

My role as a Digital Public Relations (content marketer) includes market research, media relations, writing thought leadership and industry insights for the press. I've spent significant time pitching content to the Malaysian and International press.

My role includes creating press releases for iPrice Group and executing its corporate communications strategies.

Overall Responsibilities:
• Pitching and creating compelling content for selected English press in Southeast Asia and across the world.
• Media relations, networking with writers/reporters/journalists at notable publications. Cultivating and maintaining
existing relationships.
• Collaborate with other teams or organisations to create and pitch content to publishers, resulting in mutually beneficial relationships for partnering organisations.
• Assisting in building outreach email lists of press contacts.
• Cultivating and maintaining existing publisher relationships.

Reason of resign

Education

UOW Malaysia KDU

Major in Media Studies

Bachelor's Degree

Advertising/ Media

3 Jan, 2006 - 31 Dec, 2008

Skill Sets

Branding Strategies
Business & Marketing
Campaign Management
Content Marketing
Copywriting
Ghostwriting Creative Writing
Online Content
Press Release
SEO
Social Media Content

Tools & Software

Microsoft Office
WordPress

Additional Information

Owns Transportation

Yes

Owns Laptop

Yes

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