Recommended by 0 people
Member since: Jun 13, 2023
Completed Job: 0
About Me
Art ≠ Design; Design = Art
My passion for design destines from breaching the ordinary, allowing creative to inspire. “What tools that help one be creative? I would say, “The Eye”. By observing things peculiarly, things tend to be interesting. Cinematography, for instance, involves the use of background music, colour grading, lightings, shadow, motions. That’s how I vision creative being – Art.
When art meets design, art is a form of expression that evokes emotions and feelings, while design gives meaning to art. As an interaction designer, I incorporate visual design, user experience design, and user interface design to develop the optimal experience for anyone. I aspire to leverage the power of design to improve how people live. I always believe that human life needs substance to nourish, and one of it being - Design.
Current Status
Employed
Language
Spoken
Chinese (Mandarin)
English
Written
English
Working Experience
23 May, 2022 - Current
Lead Product Designer
Virtualtech Frontier Sdn Bhd, KL
Company Type
New Startup
Position
Senior Manager
Specification
Others
Roles
Other Roles
I am a highly skilled and experienced professional specializing in multiple disciplines within the realm of design. As a Lead Product Designer, Interaction Designer, and Visual & Brand Designer, I possess a diverse skill set that enables me to deliver exceptional user experiences across various platforms, including websites, mobile applications, and dashboards.
Throughout my career, I have successfully navigated the entire design process, from the initial research and discovery phase to the final prototype and usability testing. During the Interaction Design phase, I employ a user-centric approach, beginning with empathy-building exercises such as user research, persona development, and user journey mapping. I also utilize empathy maps and gather requirements to ensure a thorough understanding of user needs and motivations.
In the Define phase, I focus on crafting user task flows and architecture mapping, effectively structuring the information and interaction elements. Wireframing allows me to visualize the user interface and establish a solid foundation for the design.
During the Ideate phase, I transform wireframes into high-fidelity mockups and leverage my expertise in visual design to create captivating and cohesive experiences. I also have extensive experience in developing design systems, ensuring consistency and scalability across multiple projects.
Prototyping is a crucial step in my process, as it enables me to conduct usability testing and gather valuable feedback to refine and enhance the design. By incorporating iterative feedback loops, I continuously improve the user experience.
In addition to user interface and experience design, I possess a strong aptitude for brand design and identity. I have successfully created visually compelling brand identities, aligning them with the core values and goals of various organizations.
With my comprehensive skill set, encompassing product design, interaction design, visual design, and brand design, I am able to deliver outstanding results that captivate users and elevate brands to new heights.
Education
Multimedia University (MMU)
Major in Interface Design
Bachelor's Degree
Art/Design/Creative/Multimedia
1 Jun, 2012 - 1 Jun, 2015
Awards
First Class Honors
Score: CGPA 3.68
MMU
1 Jun, 2015 - 1 May, 2015
Skill Sets
Tools & Software
Additional Information
Owns Transportation
No
Owns Laptop
Yes
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