Recommended by 0 people
Member since: Apr 20, 2021
Completed Job: 0
About Me
A seasoned digital marketer with a strong background in campaign management, graphic design in content creation/landing page design, data analysis, and optimization strategies.
With several years of industry expertise, I have successfully executed impactful digital marketing campaigns, collaborating with cross-functional teams to create captivating social media ads and configure high-converting landing pages.
My experience includes managing key accounts, providing valuable consultation, and optimizing ads to increase brand exposure and drive customer engagement.
With a results-oriented mindset, strong analytical skills, and dedication to driving success in the ever-evolving digital landscape, I am committed to delivering effective marketing strategies and contributing to your organization's growth.
Current Status
Employed
Language
Spoken
English
Malay
Written
English
Malay
Working Experience
29 Nov, 2021 - Current
Digital Marketing Specialist
The Joey Yap Group, Kuala Lumpur
Company Type
Other
Position
Senior
Specification
Digital Media
Roles
Digital Marketing specialist
Create and develop campaigns to further improve the company’s overall
digital presence.
• Work closely with the designers/copywriters to create effective visual
concepts for social media ads (Facebook), with the main objective of
generating new potential leads.
• Manage and configure the landing pages for events/campaigns/promotions
to reduce the teams’ workload through several Sales & Marketing
automation software.
• Prepare Facebook Ads Reports for the management and provide solutions
to further improve optimization.
• Prepare and proofread EDMs via Mailchimp drafted by the copywriting team.
Reason of resign
To seek for better career opportunities which allows me to further upskill myself in the line of digital marketing.
1 Jan, 2021 - 4 Apr, 2021
Key Account Management, Senior Executive
Locus-T, Selangor
Company Type
Other
Position
Senior
Specification
Digital Media
Roles
Content Creator
• Managed key accounts to improve clients' overall digital presence.
• Built and maintained good rapport with clients through phone, email and
face-to-face meetings.
• Provided consultation and solutions to clients for enhancements of
website UI/UX.
• Improved and restructured the team's internal process flow, increasing
work efficiency.
• Responsible for SEO Reporting, to assist clients in understanding the
SEO data collected which can be utilized for marketing purposes.
• Mediated clients’ requests to create functional and effective websites,
landing pages, and digital banners (ads).
1 May, 2018 - Current
Marketing, Senior Executive
Rectifive, Level 32, No.32, Jalan Yap Kwan Seng, Kampung Baru, 50450 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur
Company Type
New Startup
Position
Senior
Specification
Art & Creative
Roles
Others
• Mediated clients’ requests and worked closely with the design team on
creating visuals for ongoing/upcoming promotions.
• Further improved Facebook/Instagram ads through consulting, managing,
and monitoring the performance of ads delivered.
• Proofread and fine-tuned the design prior to production of any hotel collaterals.
• Increased sales for the hotels’ Guest Rooms and Food & Beverage outlets
through marketing promotions.
• Increased brand exposure through collaborations with media companies,
influencers and sponsorships.
• Increased the overall reach, engagement, and traffic of the website/social media
through content creation.
• Directed and managed the overall photography/videography of the hotel which
were to be utilized as sales/marketing collaterals or social media content.
Skill Sets
Tools & Software
Experienced Industry
Additional Information
Owns Transportation
Yes
Owns Laptop
No
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