Spoken

English
Malay

Written

2 Jan, 2020 - 31 Mar, 2022

Social Media Executive

Universal Music Malaysia, Petaling Jaya

Company Type

Other

Position

Manager

Specification

Management, Marketing, Sales, Admin

Roles

Marketing Communication

I am responsible for creating and managing digital marketing promotions for artists, focusing on building their online presence and engagement. This includes developing and executing social media strategies based on competitive analysis and audience research. I support artists in promoting their music through radio and TV tours, such as securing airplay on ERA and HotFM. Additionally, I create and publish content across social media platforms, foster social media communities, and ensure artists' accounts are verified on Instagram, Facebook, and Twitter. I manage multiple social media accounts, execute email newsletters for new music releases, and utilize platforms like Sprout, Social Baker, and Creator Studio for social media management. I also establish and manage TikTok accounts for new artists. In my role as head of content marketing for DOLLA and Yonnyboii since 2020, I have organized physical and virtual events including showcases, meet-and-greets, press conferences, and live showcases, collaborating with brands like Zalora and MutuCase to enhance artist visibility in the urban music industry.