Spoken

Chinese (Cantonese)
Chinese (Mandarin)
English
Malay

Written

Chinese (Cantonese)
Chinese (Mandarin)
English
Malay

15 Mar, 2022 - Current

Brand Specialist

Firefish, Remote

Company Type

SME

Position

Junior Art Director

Specification

Digital Media

Roles

Brand Management

In my current role as a Remote Branding Specialist, I am responsible for overseeing all aspects of brand development and promotion. This includes utilizing my expertise in graphic design and website design using platforms like WordPress to create visually compelling assets and user-friendly websites. I manage social media marketing campaigns, crafting engaging content tailored to target audiences and utilizing Facebook ads to reach potential customers effectively.

One of the key aspects of my role is building brands from the ground up. I am involved in every stage of the process, from brainstorming and selecting brand names to developing comprehensive brand identities that resonate with the target market. This involves conducting thorough market research, competitor analysis, and understanding consumer behavior to ensure the brand's success.

In addition to these responsibilities, I also specialize in creating reels and short-form videos for various social media platforms such as Facebook, Instagram, and TikTok. Leveraging tools like CapCut and Premiere Pro, I craft captivating visual content that resonates with our audience and drives engagement.

Furthermore, my experience extends to servicing and training clients from diverse fields including clean energy, preschool education, insurance, and logistics. Through these interactions, I have honed my ability to understand and cater to the specific needs and goals of clients across different industries. Besides, I can speak in 4 languages including, English, Chinese, Malay and Cantonese.

Overall, my role as a Branding Specialist demands a versatile skill set, strategic mindset, and a deep understanding of client dynamics to effectively establish and promote brands in today's dynamic digital landscape.