Advertising and Marketing has been around since the dawn of humanity. Earliest forms of advertising include, word-of-mouth, physical signs and public proclaimations. Papyrus Advertisements used by the Ancient Egyptians were used for advertising merchant products.
These were the earliest forms of print advertising.
How does Advertising & Digital Marketing Work?
Advertising is the paid forms of marketing, through various physical and digital channels. Advertising methods have changed overtime, from flyers and billboards, to social media ads. However, they still have same goals, which is to attract, interest, engage and sell.
Digital Marketing however, is to reach the right audiences and make them aware of your product, service or any special offers using digital channel help, such as social media ads.
At the end, the goal of both combined, is to:
- Increase Brand Awareness
- Improve Brand Reputation
- Create Product and Service Recognition
- Get Lead Generation.
Difference between Advertising & Digital Marketing.
Using The rule of 7 in Your Digital Marketing/advertising Campaigns
Did you know? The average person views your brand's messages 7 times before making a purchase decision?
Repeated quality exposure increases the chances of your brand's recall and retention, which also builds familiarity and builds credibility.
To achieve this goal, you may try these methods:
1) Multi-channel approach: Have different messages circulating in different channels (Eg: Social Media Ads, Google Ads). All of them have different levels of impact.
2) Vary Messaging: Mix in various words for your ads, make sure it matches the audience on your targeted platform. This will keep your ads fresh.
3) Consistent Communications: While mixing in various words for your ads is useful, brand consistency is important too. Make sure each ad tells the same end goal.
4) Feedback: Get feedback from your target audience.
How to Level Up Your Digital Marketing Game?
People spend an average of 7 hours per day on the internet. This makes it the most important channel to have in a modern day business. Digital ads is pretty simple and cost effective, considering you'll only need a good design and the right marketing team to place targeted ads.
Despite the simplicity, there's many ad platforms, such as, Facebook Ads, Google Ads, Instagram Ads, Display ads and more.
To determine what channel of ads you want to work with, you'll need a set of clear goals, such as, generating leads, increase conversions, manage brand awareness and increase website traffic.
Here are some of the options for digital marketing ads:
1) Social Media: Facebook, Instagram, TikTok and Pinterest allow you to run ads and reach a specific audience. Ads behave differently depending on the network, but if set up well, it'll achieve your end goal to put your brand infront of potential buyers.
2) Paid Search Ads: This method runs your ads on search engine (eg: Google Ads). This puts your brand on the top of the search engine when potential buyers search for a similar product to yours.
3) Sponsored content: Sponsored content has been around for some time, this is where KOL Marketing comes into the mix.
4) Display ads: This is similar to paid search ads, however, instead of just text, you'll see a banner promoting your brand or product on a website. This is most common on news sites and blogs.
Tips for Success
Placing ads and running a digital marketing campaign definitely sounds simple. But when it comes to having an effective campaign, there's so much different details to keep track of, for instance, image, video, call to action, placement and time.
Working with a Digital Marketing Agency not only simplifies the processes for you, it also saves your time, so that you can focus on providing the best for your business/brand/service.
They have the team of copywriters, designers, video editors and more ready for you. Not only they have personnel, they have the necessary metrics and funnels to build an effective campaign for your brand.
Anyway, with all that in mind, here's a few tips for an effective campaign:
- Work with a clear message about your company and what you're promoting.
- Include your Unique Selling Proposition (USP).
- Create attention-grabbing headlines.
- Include eye-catching images and videos.
- Work with a consistent brand guideline.
- Always include call-to-action.
- Make it seem urgent.
- Make sure your website or landing page is ready to provide more info on the product/brand/service.
- Include your contact information.
Conclusion
To ensure your next digital marketing ad campaign's success, start by defining clear goals, understanding your target audience, and setting a realistic budget. Use a multi-channel approach to maximize visibility and brand recall.
Craft compelling messages that resonate with your audience and choose the right channels to effectively reach them.
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