In 2018, co-founders KJ and Aries had a groundbreaking idea: to create a platform that would empower brick-and-mortar businesses to establish a strong online presence and drive foot traffic back to their physical stores. From this vision, Shop Hubby was born.

Unlike traditional digital marketing agencies, Shop Hubby blends digital marketing with e-commerce strategies to bring in valuable traffic/footfall for businesses. The platform is specifically designed to help businesses with limited or no digital marketing experience expand their reach and gain exposure in the digital space.

Over the years, Shop Hubby has supported over 500 businesses in adopting modern sales and marketing strategies, helping them adapt to an ever-changing industry landscape.

Rejuvenating Business Models for the Digital Age

 

The shift in consumer behavior after COVID-19 saw a rapid transition from offline to online shopping. In this competitive environment, offline retailers without a strong social media presence risk being left behind.

The Secret (Not-so-Secret) Recipe for Success

 

Shop Hubby’s secret to success lies in its unique 4Cs Formula, which is designed to drive results for businesses:

  • Content: Creating engaging content that attracts and retains customers.
  • Community: Building vibrant communities around brands and their customers.
  • Campaigns: Designing impactful campaigns that leave lasting impressions.
  • Collaboration: Partnering with key opinion leaders (KOLs) and other brands to amplify reach.

“It’s not just about using a phone to take videos. It’s about delivering a complete marketing experience to create successful campaigns,” says KJ.

By utilizing platforms like Meta, TikTok, and Xiao Hong Shu, Shop Hubby integrates the 4Cs Formula to help retailers connect with digital audiences and drive traffic to their physical stores.

 

Success Stories: Transforming Businesses Like Yours

Success Story 1: XZ Woodmart – Converting Community Engagement into Sales

Client: XZ Woodmart
Industry: Furniture and Interior Design

As a retailer targeting young, first-time homeowners, XZ Woodmart faced challenges in reaching their ideal audience and driving e-commerce traffic. Shop Hubby stepped in with its proven 4Cs Formula to rejuvenate XZ Woodmart’s online and offline strategy.

  • Content: Shop Hubby created engaging TikTok videos demonstrating how XZ Woodmart’s furniture fits perfectly in modern homes. The content resonated with viewers aged 25–40, showcasing tips, trends, and product highlights in a relatable way.
  • Community: By focusing on communities of young homebuyers with a passion for interior design, Shop Hubby built a loyal and engaged audience for XZ Woodmart. The videos encouraged viewers to interact, comment, and explore the brand’s offerings.
  • Campaign: Leveraging double-digit day sales events, including 11.11 and 12.12, Shop Hubby launched targeted campaigns that drove leads to both Shopee and TikTok Shop. Limited-time offers and engaging content created a sense of urgency, resulting in higher conversions.
  • Collaboration: Shop Hubby featured XZ Woodmart across its platform, providing additional exposure and pulling in an audience that trusted Shop Hubby’s recommendations.

 

Results:

- The TikTok campaigns saw a 30% boost in engagement within the target demographic.

- E-commerce traffic during 11.11 and 12.12 surged, with significant sales growth across both Shopee and TikTok Shop.

- The community of young homeowners became repeat buyers, increasing brand loyalty and word-of-mouth recommendations.

Since its inception, Shop Hubby has served various brick-and-mortar businesses, and today, its client roster includes major players such as MR.DIY (Malaysia’s largest hardware retailer), Jaya Grocer, Manjaku, Mamaway and corporations such as Kenanga.

You may wonder why large corporations with in-house marketing teams would partner with an outsourced agency. The answer lies in perspective. An outsourced marketing team acts as a “third eye” for campaigns, offering fresh insights and helping in-house teams create more impactful social media strategies and execute on-ground events that attract crowds.

“We help businesses solve marketing challenges from an outsider’s perspective. It’s not about comparing an outsourced team to an in-house one, but about collaborating to tackle challenges effectively,” KJ explains.

What Sets Shop Hubby Apart in the Digital Marketing Space?

 

The 4Cs Formula remains the cornerstone of Shop Hubby’s approach, providing tailored marketing services that cater to the specific needs of retail businesses. For retailers lacking a strong social media presence, the goal is to craft a comprehensive customer journey that ultimately increases foot traffic to physical stores.

 

A Simple Process Designed for First-Timers

Shop Hubby starts by helping businesses identify their unique challenges through an initial consultation.

Once the core issues are identified, Shop Hubby’s team develops a tailored proposal that outlines how their services can address these challenges and help achieve the client’s goals.

"Like a doctor diagnosing a patient, we begin by identifying the root cause of the problem. We ask essential questions, such as: Why do people like your brand? Why do they choose your competitor? And how can you attract customers to your brand?” KJ shares.

 

Customizing Pricing and Proposals to Fit Your Business Needs

 

Shop Hubby places great importance on offering accessible pricing and proposals, especially for clients new to digital marketing. Ensuring a positive first experience is a top priority.

“If you're a casual shopper, you might look for shoes in the RM50–RM100 range. But if you're an athlete, you'd naturally seek higher-quality options,” KJ explains, using this analogy to describe their pricing approach.

Pricing is tailored to the client’s needs. Smaller services may range from a few hundred to a few thousand ringgit, while more comprehensive digital marketing solutions can be customized to suit a client’s budget and objectives.

“It’s not about finding the lowest price—it’s about understanding how much you need the service and what problems it will solve,” KJ adds.

Why Choose Shop Hubby for Your Digital Marketing Solutions?

 

Shop Hubby helps businesses—especially brick-and-mortar retailers—transform their identities both online and offline. With the proven 4Cs Formula—Content, Community, Campaign, and Collaboration—Shop Hubby specializes in creating customized strategies that drive customers to your store and deliver real, measurable results.

Whether you're new to digital marketing or looking for fresh ideas, Shop Hubby is here to guide you every step of the way. Don't let the fast-changing market leave you behind. Let Shop Hubby craft a digital strategy that works for your business.

Reach out to Shop Hubby’s social media channels to start your digital marketing journey and elevate your brand in the digital world:

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