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Member since: Jan 15, 2024
Completed Job: 0
About Me
Hello!
I am Beatrix, a Brand Strategist and designer for 9 years now and have worked with international companies (like Bybit and Din Tai Fung) and startups (like ApolloX and Rubato) over the years. These clients range from F&Bs – with a high focus on print and packaging designs, to Web3 companies – with focus on digital assets and brand asset design. I lead teams of designers to increase brand awareness through research driven solutions and design thinking processes.
Being trained in UIUX, I designed user journeys with NOKU hotels, a sister brand under Grand Mercure. I created website designs for their Kyoto and Osaka branches and developed their walking maps. You can see them here: https://www.nokuhotels.com/kyoto/
Please take a look at my portfolio here for more projects! Beatrixtay.com
Freelancing for most of my years has taught me to communicate clearly with multiple stakeholders across countries (China, Korea, USA) and juggle different projects at the same time.
Current Status
Self Employed
Language
Spoken
Chinese (Mandarin)
English
Written
Working Experience
15 Jan, 2018 - 15 Jul, 2022
Senior Brand Designer
Rubato, Singapore
Company Type
SME
Position
Senior
Specification
Digital Media
Roles
Digital Strategist
Lead Senior Designer. Worked closely with founder to understand business objectives, develop brand strategy and assets.
Create brand assets, icons, and keep consistent visual style across all platforms.
Worked with marketing team and front of house staff to develop promotions and stay updated on seasonal items for Campaign planning.
Conceptualise and designed promotional materials across all F&B brands under Rubato. Ran ads on instagram and facebook. Prepared and sent materials for print.
Skill Sets
Tools & Software
Additional Information
Owns Transportation
No
Owns Laptop
Yes
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