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Member since: Apr 29, 2019
Completed Job: 0
About Me
Over a decade of creative experience in the fields of Marketing, Public Relations(PR) & Communications delivering material ranging from high-level to creative and enticing styles. Always putting the user at the forefront of what I do, I deliver in the name of not just meeting deadlines or pleasing my bosses; rather an entertaining and juicy angle per se.
Having had the privilege of working across a myriad of revered organisations under my belt, I'm able to produce work which is not only compelling, rather purpose-driven and a generous dash of creativity!
As Regional Assistant Manager,PR Comms at Plaza Premium Group with 6 brands under my purview across SEA outlets & good interpersonal skills, I'm confident that my media experience, fulfilling communications directives accentuated by high-quality written material would be of value to clients who pursue Rtist in their business ventures.
Current Status
Employed
Language
Spoken
English
Italian
Malay
Tamil
Written
English
Malay
Working Experience
6 Jun, 2019 - 10 Oct, 2019
GROUP Manager — Marketing & Communications
Genovasi Malaysia Sdn bhd, Petaling Jaya
Company Type
New Startup
Position
Manager
Specification
Management, Marketing, Sales, Admin
Roles
Marketing Manager
In my current capacity as Group Marketing Communications Manager
with d.school Malaysia & Genovasi University College, where I
manage a team and guarantee their wellbeing at work while
ensuring deliverables is met. I report to the Director and CEO, and present reports and strategies to stakeholders, board memebers and university deans. Moreover, I garner great insights on
handling PR & Marketing Communications initiatives in a very
structured thought process accentuated with a human-centered
approach (using the design thinking 'formula'), I reckon I have
what it takes to run future-forward, innovative campaigns and
content strategies which put the user at the heart of what I do.
Reason of resign
Business downsize owing to lack of revenue generation ; staff are made to undergo paycuts or retrenched. I've been given a paycut.
1 Jan, 2019 - 6 Jun, 2019
REGIONAL Assistant PR & Communications Manager
Plaza Premium Group—SEA, Kuala Lumpur
Company Type
Multinational Corporation
Position
Manager
Specification
Advertising / Media Planning
Roles
Manager
Worked closely with the Regional Director of PR Communications for Southeast Asian (SEA) markets and the Group's Branding Director in our headquarters in Hong Kong.
Development and strategising of optimal Public Relations (PR) & Marketing Communications solutions overlooking 6 worldwide award-winning airport brands consisting of independent airport lounges, airport dining outlets and airport hotels across SEA markets.
Development and implementation of the 2019 marketing plan (New Lounge Outlets & Hotel Openings, F&B openings, Spa, Events and Rooms)
I Spearhead PR and media management I Influencer engagement I Budget setting and expense tracking I Branding I Product Launch I Partnerships and tactical agreements I End-market implementation of corporate projects I Photography and video I Giveaways I Website development I Digital marketing I Creative Collaterals I Copywriting I Advertising I Team management
Reason of resign
CONTRACT POSITION
5 May, 2018 - 12 Dec, 2018
Group PR Manager
Flyproject, Kuala Lumpur
Company Type
New Startup
Position
Manager
Specification
Advertising / Media Planning
Roles
Manager
•Plan, implement and manage public relations programs
•Plan and budget for PR events, programs and initiatives
•Producing content while reviewing a variety of promotional and marketing materials Design and review the online content in media •announcements, press releases and media kits
•Monitor corporate image frequently and ensure it is in compliance with company brand Produced content for website and social •media channels
•Develop and implement PR policies and procedures
•Determine KPIs for PR department
•Measure and provide reports on each PR campaign
•Build long-term relationships with all relevant stakeholders, such as local government, media people, politicians, etc.
•Recruit, hire, onboard and train new members of the public relations team
•Produce content for various speeches, events, hearings...
•Develop and implement crisis communications advice and media strategy, as needed
Reason of resign
Employer's failure to pay renumerations.
1 Jan, 2016 - 1 Jan, 2018
Marketing Manager at
BAC Education Group, Kuala Lumpur
Company Type
Public Listed Company
Position
Manager
Specification
Advertising / Media Planning
Roles
Manager
Development and implementation of marketing and promotional activities for the group I CSR initiatives I Supplier and partnership management I Media relations I PR I Work with advertising agencies on creative deliverables I Manage online website content I Content I Forged Sustainable Partnerships I Sponsorship agreements I Review and audit collaterals and external content I Community engagement I Event conceptualisation and branding exercises
Reason of resign
Better offer
Education
Brickfields Asia College
Major in Legal
Bachelor's Degree
Law
9 Sep, 2015 - 12 Dec, 2019
Skill Sets
Tools & Software
Additional Information
Owns Transportation
Yes
Owns Laptop
Yes
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