Spoken

Chinese (Cantonese)
Chinese (Mandarin)
English
Malay

Written

English

9 Sep, 2020 - 10 Oct, 2021

Social Media Specialist cum Copywriter

Tinker Society, Bukit Jalil

Company Type

Other

Position

Senior

Specification

Digital Media

Roles

Social Media Manager

- Social media coordination for agency's clients (content creation, content calendar preparation, caption copywriting, monitoring site metrics)
- Maintaining social health of accounts by achieving a stable monthly increase in followers and engagement
- Liaising with influencers for brand social media campaigns
- Cultivated and managed relationships with key clients and influencers
- Reviewing and drafting influencers' copies for campaigns to ensure their quality
- Reviewing, proofreading, and editing content inclusive of written documents and other marketing materials
- Understanding key clients' business objectives and target audience to advise on upcoming strategies and promotions
- Conceptualizing and executing brand social media campaigns and proposals (influencer marketing, product/brand launch, live broadcasts, contests & giveaways)
- Facilitating community management, customer care across brand's social media channels
- Composing the direction for brand video shoots (ads, social/influencer content)
- Assisting in photoshoots for brand's upcoming month's content
- Achieved an increase of organic Facebook likes by 165% and Instagram followers by 11% within 3 months of handling Tao Kae Noi's (Thai crispy seaweed snack product) social accounts (numbers in comparison to the previous 3 months)
- Achieved an engagement rate of 9.6% on Facebook (9% increase) and 1.5% on Instagram (1.3% increase) within 3 months of handling Murad Skincare Malaysia's (clinical United States skincare brand) social accounts (numbers in comparison to the previous 3 months)

Reason of resign

7 Jul, 2020 - 9 Sep, 2020

Marketing Executive

The Livescape Group, Jalan Templer

Company Type

SME

Position

Fresh / Entry Level

Specification

Digital Media

Roles

Content Creator

- Social media coordination for all of the company's brands
- Execution of influencer marketing for brand awareness
- Supported brand collaborations and media partnerships for brand exposure and growth
- Built a website for one of the company's potential ventures using Squarepspace
- Managed ITS Singapore's online website on WordPress
- Collaboration with sales team to develop online campaigns and promotions for conversions
- Curated online contests for ticket giveaways and Meet & Greet session for one of the brand's one-off event
- Liaison between artistes' management for social content to increase online engagement and conversions
- Executed ITS Singapore '19's festival guide
- Participated in ITS Singapore '19 and handled social media postings, communications with the event host and onboard side activities involving artiste
- Mentored the international team in Korea for ITS Korea's social postings to ensure the consistency of posts and the timeous approval prior to posting
- Secured 2 sales of ITS Singapore's cabins worth USD989 each

Reason of resign