Spoken

English

Written

English

12 Dec, 2019 - 5 May, 2020

APAC Digital Marketing Planning Manager

OPPO APAC, Kuala Lumpur

Company Type

Other

Position

Manager

Specification

Advertising / Media Planning

Roles

Manager

Strategic Planning based on local market insights and digital behavioral data.
o End to end Digital Marketing Strategy for consumer journey from awareness to conversion.
o Digital communication strategies for product series launches with strategic recommendations based on key digital touch points and data.
o Platform strategy including best practices and growth strategies
o Content strategy (Facebook, Instagram, Twitter, YouTube, TikTok) in line with key business objectives.
o Digital campaign planning for crisis (Covid-19) and online launches.
o Short term and long-term influencer strategies for brand and product series based on target audience and local market insights.
o Website and e-commerce strategy for region

Infrastructure
o Setting up digital marketing infrastructure for region including agency, listening and reporting structures
o Website upgrade activities and refining tracking for region.

Team development
o Upskilling digital marketing teams on data analytics, social listening, reporting, FB AI and Social Bakers.
o Campaign and product launch support; review of plans, reports and activities with strategic recommendations based on digital behavioral insights.

Cross team collaboration & management
o Amplification strategies to support efforts through owned, earned and paid media with recommendations for optimization.
o e-Commerce social media strategy and recommendations for cross department collaboration.
o Carrier business recommendations for product promotions on digital.
o PR collaboration for product launches leveraging digital PR planning and assets.
o Coordinating between HQ digital marketing and specialist teams and local markets for key activities and communication efforts.
o Managing vendor relations, contract negotiations, implementation activities and ad hoc requests for key business objectives.

Reason of resign

1 Jan, 2018 - 11 Nov, 2019

Social Media Manager

REA Group Asia, Kuala Lumpur

Company Type

Public Listed Company

Position

Manager

Specification

Advertising / Media Planning

Roles

Manager

Strategy
o Content strategy (paid and organic).
o Social media platform strategy (Facebook, Instagram, Twitter, LinkedIn).
o Paid strategy (Facebook Audience Network & LinkedIn Ads).
o Implementation of intelligence and Social Media Management tool
o Branded video content strategy
o Social media crisis management strategy

Performance
o Increased reach and engagement by over 100x combining paid and organic strategies.
o Increased video views 3x by creating hyper-targeted custom audiences and reducing CPV.
o Created a highly engaged (high intent 50% completion rate) audience of 1.5 million for lead gen and retargeting
o Created & grew paid audiences for use by all departments for lead gen & site traffic.

Data & Insights
o Reporting key performance indicators (growth, sessions, views, shared & engagement) for management.
o Analysing raw data to provide actionable insights across departments and C-level decision making
o Implementation of tagging terms for tracking editorial content performance on site.
o Disseminated audience data to relevant departments to educate and champion adoption of platform and content strategies.

Infrastructure
o Coordinating with partner sites, agencies, production houses and SaaS vendors for content and reporting.

Reason of resign

New opportunity to work on APAC level.

6 Jun, 2017 - 12 Dec, 2017

Social Media Manager

Traveloka, Kuala Lumpur

Company Type

New Startup

Position

Manager

Specification

Advertising / Media Planning

Roles

Manager

• Fit for form content strategy and execution.
• Platform strategy (Facebook, Instagram, Twitter, YouTube) in line with user behaviour
• Growth strategy with proven results
o 10x growth on Instagram
o 10% MoM growth on Facebook
o 10% MoM growth on Twitter
• Analytics & reporting
• Monitoring & listening
o Sentiment reporting & crisis identification and resolution
• Social Media ROI
• Paid strategy
o Increased engagement by 100% with effective paid strategy
• Influencer Marketing
o Increased CTR rate by 40% with Influencer content
• Campaign management
• Strategic Sponsorship
• Social media crisis management

Reason of resign

7 Jul, 2016 - 6 Jun, 2017

Social Media Manager

Leo Burnett, Kuala Lumpur

Company Type

Multinational Corporation

Position

Manager

Specification

Advertising / Media Planning

Roles

Manager

• Influencer management, strategy & direction for Samsung S8 launch in Malaysia.
• Content creation and account management for Carlsberg Malaysia & NIDA Rooms.
• Daily management of Carlsberg Malaysia & NIDA Rooms (regional) Facebook, Instagram & Twitter.
• Campaign ideation and social media planning for Samsung Malaysia.
• Campaign ideation, planning and execution for ad hoc regional pitches.
• Copywriting and visual direction for postings.
• Media buying strategy for social content.
• Influencer management for McDonalds digital video content (campaign basis).
• Influencer management for ad hoc campaigns.
• Social media strategy for new clients/pitch projects.

Reason of resign

12 Dec, 2015 - 6 Jun, 2016

Social Media Manager

Kraken Interactive (Tourism Malaysia), Kuala Lumpur

Company Type

SME

Position

Manager

Specification

Advertising / Media Planning

Roles

Manager

• Created social media policy, guidelines and direction for Tourism Malaysia domestic & global accounts.
• Created a social media strategy for the year integrating information from all platforms to achieve consistent messaging.
• Created and executed campaigns on Instagram to increase awareness of page and increase followers organically (1k to 12k in 7 months).
• Strategised and executed content direction for Facebook, Twitter, Instagram and Blog.
• Worked closely with designers to implement visual direction for all Instagram. images as well as to design contest apps and microsites.
• Edited all copy written for social media including long copy for blog.
• Set a tone and direction for both for the domestic and international markets across all social media platforms.
• Sourced, managed and interpreted data from listening tools to both understand trends on platforms and generate reports for client.
• Part of a team that created a series of video content aimed at giving our target audience a different perspective of domestic travel and to capture new international audiences.
• Worked closely with the client to create solutions to PR issues online.
• Live coverage of client related events; press conference, media launches, awards ceremonies, large-scale public events.
• Created and presented social media strategy for new business pitches.
• Created and executed social media plan for company’s Facebook page.

Reason of resign

7 Jul, 2015 - 12 Dec, 2015

Social Media Lead

FCB, Kuala Lumpur

Company Type

Multinational Corporation

Position

Manager

Specification

Advertising / Media Planning

Roles

Manager

• Copywriter and content creator for client across varied social media platforms.
• Created concepts and campaigns based on client’s goals and objectives.
• Managed online community for Xpax on Facebook, Instagram, Twitter and YouTube.
• Liaised with client regarding community management and trouble-shooting issues ranging from customer complaints to PR issues related to brand.
• Live coverage of client related events; press conference, media launches, media events and product launches.
• Conceptualised social and digital campaigns based on client’s targets and objectives.
• Strategised messaging and visual direction for campaigns.
• Created messaging and direction for influencers and KOLs on a campaign basis.
• Copywriter and content creator for company’s social media platforms.

Reason of resign

5 May, 2014 - 7 Jul, 2015

Social Media Writer

FCB, Kuala Lumpur

Company Type

Multinational Corporation

Position

Junior

Specification

Advertising / Media Planning

Roles

Copywriter

• Copywriter and content creator for client (WiPro Unza) in the digital space.
• Created concepts and campaigns related to brands (Enchanteur, Dashing, Elite), featured product(s) and sales or brand awareness objectives.
• Managed online community for three brands on Facebook.
• Liaised with client with regards to community management and troubleshot issues ranging from customer complaints to PR issues related to brand.
• Collaborated with clients to come up with ideas and concepts to achieve specific objectives and KPIs set out by the client.
• Live coverage of client related events; press conference, media launches, media events and product launches.
• Conceptualised social media and digital campaigns based on client’s targets and objectives.
• Copywriter for ad hoc digital pitches for various different industries.
• Copywriter and content creator for company’s social media platforms.

Reason of resign

1 Jan, 2011 - 5 May, 2014

Events & Communications Executive

APPCO Group Asia, Kuala Lumpur

Company Type

SME

Position

Fresh / Entry Level

Specification

Management, Marketing, Sales, Admin

Roles

Marketing Communication

• Supervised the collation and dissemination of company related information internally and externally via quarterly magazines and website articles.
• Writer for company related articles internally and externally via quarterly magazines and website articles.
• Created and managed all social media sites namely Facebook, Twitter, Google +, YouTube, Vimeo and LinkedIn as well as company blog.
• Wrote all content for regional news updated used on global website.
• Revitalised the corporate video and set up the regional website.
• Content creator for company website, blog and magazine.
• Supervised the branding of company related materials including training manuals, company website, and company collaterals.
• Liaised with hotels globally to source for event venues as well as negotiate contracts and concessions based on allocated budgets.
• Create budgets for events alongside Chief Financial Officer.

Reason of resign