Spoken

English
Malay

Written

English
Malay

9 Sep, 2019 - Current

Co-Founder | Operation and Creative

Solid Studio Printing & Design Service, Johor Bahru

Company Type

New Startup

Position

Director

Specification

Printing/Packaging/Publishing

Roles

Management

• Develop or improve business strategies to maximize revenue
• Maintain profitable relationship with existing and potential customers
• Monitor and manage operational expenses within allotted budget
• Meets cost standards
• Obtains client approval
• Follow up on the concepts and proposals approved by clients and put them into reality
• Source for materials and act as a negotiator to obtain cost-effective
• Logistics and purchasing management and inventory control
• To handle multiple projects
• Revises marketing plan by identifying expansion opportunities.
• Improves marketing quality results by studying, evaluating, and re-designing creative processes; implementing
changes.
• Designing of all graphic materials and forms.
• Conceptualising and executing visual ideas and layout, sourcing for the right images, touching up of images,
montaging, photo manipulation, illustration, photography, preparing storyboards and/or mood boards and art direction.

Reason of resign

4 Apr, 2018 - Current

Founder & Designer

Sumardi & Sons Enterprise, Johor bahru - Kuala Lumpur

Company Type

New Startup

Position

Director

Specification

Art & Creative

Roles

Others

• Supervise a team of professional in assigned group to achieve business goals • Develop or improve business strategies to maximize revenue
• Maintain profitable relationship with existing and potential customers
• Evaluate staff performance and provide appropriate feedback
• Organize trainings for staff in their assigned job responsibilities
• Monitor and manage operational expenses within allotted budget
• Assist in interviewing, hiring and training new candidates
• Determine staffing needs and develop work plan based on work volume
• Prepare annual budget and review business contractual agreements and financial statements
• Meets cost standards by monitoring expenses; implementing cost-saving actions
• Develops basic presentation approaches
• Determines production schedule
• Determines project content by reviewing and approving art and copy materials developed by staff.
• Obtains client approval by presenting final layouts to client
• Develops marketing strategies by examining client objectives; planning, scheduling, and completing design
and production requirements for direct marketing, telemarketing, and advertising
• Improves marketing quality results by studying, evaluating, and re-designing creative processes; implementing
changes

Reason of resign

9 Sep, 2016 - 3 Mar, 2018

Head of Creative and Operation / GroupHead

Retail Inc Sdn Bhd, Ampang

Company Type

SME

Position

Senior Manager

Specification

Others

Roles

Other Roles

• Supervise a team of professional in assigned group to achieve business goals
• Develop or improve business strategies to maximize revenue
• Maintain profitable relationship with existing and potential customers
• Evaluate staff performance and provide appropriate feedback to Principal Consultant • Monitor and manage operational expenses within allotted budget
• Assist in interviewing, hiring and training new candidate
• Determine staffing needs and develop work plan based on work volume
• Evaluate current business processes and recommend improvements
• Meets cost standards
• Develops basic presentation approaches
• Determines project content
• Obtains client approval
• Develops event marketing strategies
• Follow up on the concepts and proposals approved by clients and put them into reality • Source for materials and act as a negotiator to obtain cost-effective
• Key liaison between client, in-house designers and other 3rd party vendors
• Apply for licences, permits required with the relevant authorities
• Coordinate and manage the set-up and production of the event on site
• Plan and propose work flows for every event
• Supervise and manage all suppliers and contractors working on location
• Ensure a smooth operation throughout each event
• To handle multiple projects from entry level to mega huge events
• Logistics management and inventory control

Reason of resign

Exploring into freelance & Business in creative Industry

12 Dec, 2014 - 8 Aug, 2016

Co-Founder & Head of Creative

SolidState Creative Consultant, Petaling Jaya

Company Type

New Startup

Position

Creative Director

Specification

Art & Creative

Roles

Creative Director

• Supervise a team of professional in assigned group to achieve business goals • Develop or improve business strategies to maximize revenue
• Maintain profitable relationship with existing and potential customers
• Evaluate staff performance and provide appropriate feedback
• Organize trainings for staff in their assigned job responsibilities
• Monitor and manage operational expenses within allotted budget
• Assist in interviewing, hiring and training new candidates
• Determine staffing needs and develop work plan based on work volume
• Prepare annual budget and review business contractual agreements and financial statements
• Meets cost standards by monitoring expenses; implementing cost-saving actions
• Develops basic presentation approaches
• Determines production schedule
• Determines project content by reviewing and approving art and copy materials developed by staff.
• Obtains client approval by presenting final layouts to client
• Develops marketing strategies by examining client objectives; planning, scheduling, and completing design
and production requirements for direct marketing, telemarketing, and advertising
• Improves marketing quality results by studying, evaluating, and re-designing creative processes; implementing
changes

Reason of resign

Close of Business

1 Jan, 2012 - 2 Feb, 2014

Lead Designer

Pestle & Mortar Clothing, Damansara Height

Company Type

SME

Position

Art Director

Specification

Art & Creative

Roles

Art Director

• Develope concept and design in every project.
• Attends weekly merchandise presentations and concept meetings.
• Supports Creative Director by attending meetings and styleouts in their absence.
• Partnering with marketing rep, Designers, production team, brand manager and creative director to ensure
consistency.
• Develops prototypes under the direction of Creative Director for a variety of projects and campaigns.
• Works with the team to implement designs for seasonal collections, website, advertising materials, offline and
online marketing and other collateral projects,
• Ensure professional and technical development of staff.
• Oversees photo shoots and supports other members of the Creative Services Department. • Approves designer layouts, directs the Designers creatively.

Reason of resign

Exploring different industry in creative

3 Mar, 2004 - 11 Nov, 2014

Graphic Designer

TheLABEL Ads Sdn Bhd, Kota Damansara

Company Type

SME

Position

Senior

Specification

Art & Creative

Roles

Graphics Designer

• Designing of all graphic materials and forms.
• Conceptualising and executing visual ideas and layout, sourcing for the right images, touching up of images,
montaging, photo manipulation, illustration, photography, preparing storyboards and/or mood boards and art
direction.
• Producing designs and creative concepts that are original and effective to respective clients.
• Assist the Art Director(s) in providing art direction at any photo shoots, TVC production and any other form of
video/visual production.
• Digitising or sending digital materials to the press/publication
• Dealing with the Company's appointed printer(s) and checking colour proofs, mock-ups and/or any other
materials produced by the Company's appointed printer(s) or supplier(s) to ensure that they meet the quality
standart
• Assist in any event that the Company may manage from time to time.
• Assist to any Junior or intern that the Company may hire in the future, in terms of graphic design,
conceptualising, art direction and overall creative leadership.

Reason of resign

Business Opportunity in Creative Industry