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Member since: Jan 18, 2021
Completed Job: 0
About Me
A seasoned marketer with 13 years of experiences, of which 8 years in Digital Marketing and Hotel Revenue Management, and 5 years in PR & Communications.
For the past 8 years, I have revamped a few websites, built a mobile app (as the project owner) and reimagines using VR for my previous permanent employments. Besides these, I also did performance marketing and revenue management for 2 hotels and luxury branding for a developer.
5 years of PR & Communications gave me solid experiences in developing marketing collateral including copywriting, press releases, organizing events, media buy and dealing with local media.
To stay relevant and future-proof, I often seek new skills and knowledge. I have obtained:
1. Professional Diploma in Digital Marketing awarded by Digital Marketing Institute
2. Certified Hotel Revenue Manager (CHRM) by American Hotel & Lodging Educational Institute (AHLEI)
The courses I am currently undertaking are:
1. Enterprise Data Practitioner
2. Agile with Atlassian Jira
3. Professional Diploma in Digital Marketing and SEO (with the latest update)
The below are some of the services I could offer, please feel free to get in touch should the service you require is not listed as I may miss out listing some of my skillsets.
- Social media content development (still images and copywriting, or video provided by you)
- Website content management
- Marketing collateral development
- Marketing campaign development
- Email marketing
- Copywriting
- Hotel Revenue Management
- Handling photography or VR shooting
- Proofreading
- Translations (English-Mandarin)
I am currently available for one-off jobs, contract or permanent employment. While work-from-home jobs are very much appreciated, I am a Penjana Kerjaya-eligible candidate should you consider me for permanent employment.
Thank you for your time! I look forward to working with you! Stay safe!
Current Status
Self Employed
Language
Spoken
Chinese (Mandarin)
English
Malay
Written
English
Chinese (Mandarin)
Working Experience
11 Nov, 2019 - 3 Mar, 2021
Director of Marketing
iKhasas Hotels & Resorts, Puchong
Company Type
Other
Position
Senior Manager
Specification
Management, Marketing, Sales, Admin
Roles
Marketing Director
iHR is the hotel division of iKHASAS Group, a local conglomerate that built and owned 3 homegrown hotels and a MICE centre. My focuses were mainly on online activities implementations, performance campaigns and support on their off-line collateral. Other activities including tactical offer campaigns, customer surveys, communications and eCommerce.
With a marketing goal to reduce the reliance on OTAs, I also churned out and fine-tuned promotions for the brand website and complement them with marketing activities while monitoring the productions from the OTAs for necessary balance.
As part of the management company team, I participated in the decision-making processes for the hotels’ and their directions especially in responding to the COVID-19 pandemic.
Reason of resign
Business closure
3 Mar, 2018 - 4 Apr, 2019
Assistant Sales & Marketing Manager
KSK Land, Kuala Lumpur
Company Type
SME
Position
Manager
Specification
Management, Marketing, Sales, Admin
Roles
Marketing Manager
8 Conlay, the maiden development of KSK Land is a multifaceted project comprises of 2 towers of branded serviced residences - YOO8 serviced by Kempinski, the future first and only Kempinski hotel in Malaysia, and a retail podium. With GDV net worth of MYR5.4 billion, the interiors of the residences are designed by Andrew Martin award regulars Steve Leung & YOO and Kelly Hoppen for YOO.
• Project owner of the 8 Conlay mobile app. Worked closely with the app designer and developer, participated throughout the process from needs finding to UI/UX, UAT test, beta testing and launch. This custom-designed app comes in English, Mandarin and Japanese covering the public and owner interface.
• Participated in the facilities re-imagine through VR presentation for the 2 signature facility floors i.e. Water Lounge and Green Refuge.
• Organized 2 Kempinski Kuala Lumpur themed exhibition – a Photo Essay with Kenny Loh and a Prêt-à-Porter fashion showcase.
• Grand launch of YOO8 Tower B designed by Kelly Hoppen for YOO.
• Managed the website contents.
• Managed the departmental budget and activity calendar including organizing sales events and general marketing collateral.
Reason of resign
Taking a career break
Skill Sets
Tools & Software
Additional Information
Owns Transportation
Yes
Owns Laptop
Yes
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