Recommended by 0 people
Member since: Sep 13, 2020
Completed Job: 1
Hey there! I'm Lily, your friendly content writer. I specialise in writing content relating to the beauty industry and with my experience in digital marketing, I can help your brand stand out in this internet era.
I've written content for various beauty brands such as LANEIGE, L'Oréal Professionnel, Kerastase, Hermo and more! Feel free to take a look at my portfolio to see my work 😉.
A little bit about my writing style: I think of it as a personalised message. So whenever I take up a job, I imagine a persona behind the brand and match it accordingly. Whether it's a girl next door sharing about her favourite lipstick colour, or a high-class lady talking about the luxurious ingredients in her skincare, I'll help differentiate your brand among the other competitors. And of course, I'll incorporate any of the latest trends to keep your content relevant 😁.
Employed
English
English
10 Jan, 2022 - Current
Oliver Marketing, PJ
Multinational Corporation
Manager
Advertising / Media Planning
Manager
I was in charge of planning out content and their strategies to reach mass audience for 3 brands under Reckitt Benckiser Malaysia.
Part of my work involves creative copywriting, planning out content based on market and audience research, and brand sentiment. On top of that, I was in charge of top-of-line strategies to improve social media content performance while also managing the team.
6 Jun, 2020 - Current
Webqlo, Petaling Jaya
SME
Junior
Digital Media
Content Creator
I bring out the colours of creativity in content and blend it into performance and marketing.
My work now involves preparing strategic digital content proposals based on marketing objectives, planning out content, copywriting, conducting market research, and watch brand sentiment to create trendy and relevant content.
5 May, 2018 - 5 May, 2020
Silver Mouse, Petaling Jaya
SME
Senior
Digital Media
Content Manager
I was the jack of all trades. Digital advertising? Content planning? Project management? I've done them all. But my main job scope always revolves around my passion; content. From crafting content to executing them, I always give my all in this field.
My proudest achievement is being in charge of all operations for a beauty & makeup review channel called Poki Peach. From content planning to being the talent itself, I helped to grow this channel from 0 to 1,300 followers in the span of 6 months. So you can believe me when I say I know what catches people's interests when it comes to beauty.
Major in English Language
Bachelor's Degree
Linguistics/ Languages
1 Jan, 2015 - 5 May, 2018
Yes
Yes
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