Recommended by 0 people
Response time: Within a day
Member since: Sep 13, 2020
Completed Job: 1
About Me
Hey there! I'm Lily, your friendly content writer. I specialise in writing content relating to the beauty industry and with my experience in digital marketing, I can help your brand stand out in this internet era.
I've written content for various beauty brands such as LANEIGE, L'Oréal Professionnel, Kerastase, Hermo and more! Feel free to take a look at my portfolio to see my work 😉.
A little bit about my writing style: I think of it as a personalised message. So whenever I take up a job, I imagine a persona behind the brand and match it accordingly. Whether it's a girl next door sharing about her favourite lipstick colour, or a high-class lady talking about the luxurious ingredients in her skincare, I'll help differentiate your brand among the other competitors. And of course, I'll incorporate any of the latest trends to keep your content relevant 😁.
Current Status
Employed
Language
Spoken
English
Written
English
Working Experience
10 Jan, 2022 - Current
Social Media Manager
Oliver Marketing, PJ
Company Type
Multinational Corporation
Position
Manager
Specification
Advertising / Media Planning
Roles
Manager
I was in charge of planning out content and their strategies to reach mass audience for 3 brands under Reckitt Benckiser Malaysia.
Part of my work involves creative copywriting, planning out content based on market and audience research, and brand sentiment. On top of that, I was in charge of top-of-line strategies to improve social media content performance while also managing the team.
Reason of resign
6 Jun, 2020 - Current
Digital Content Strategist
Webqlo, Petaling Jaya
Company Type
SME
Position
Junior
Specification
Digital Media
Roles
Content Creator
I bring out the colours of creativity in content and blend it into performance and marketing.
My work now involves preparing strategic digital content proposals based on marketing objectives, planning out content, copywriting, conducting market research, and watch brand sentiment to create trendy and relevant content.
Reason of resign
5 May, 2018 - 5 May, 2020
Senior Account Executive
Silver Mouse, Petaling Jaya
Company Type
SME
Position
Senior
Specification
Digital Media
Roles
Content Manager
I was the jack of all trades. Digital advertising? Content planning? Project management? I've done them all. But my main job scope always revolves around my passion; content. From crafting content to executing them, I always give my all in this field.
My proudest achievement is being in charge of all operations for a beauty & makeup review channel called Poki Peach. From content planning to being the talent itself, I helped to grow this channel from 0 to 1,300 followers in the span of 6 months. So you can believe me when I say I know what catches people's interests when it comes to beauty.
Reason of resign
Education
Universiti Tunku Abdul Rahman
Major in English Language
Bachelor's Degree
Linguistics/ Languages
1 Jan, 2015 - 5 May, 2018
Skill Sets
Tools & Software
Additional Information
Owns Transportation
Yes
Owns Laptop
Yes
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