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Chinese (Mandarin)

3 Mar, 2021 - 5 May, 2022

Senior UI/UX Designer

Maxis Bhd, Maxis Tower

Company Type

Public Listed Company

Position

Senior

Specification

Others

Roles

Other Roles

Role & Responsibilities:

• Responsible for providing creative direction and design outputs for the purpose of
conceptual design, wireframing, prototypes, and product development, including
user journey design, wireframe, and user interfaces (UI) design for the Hotlink website
and e-commerce.
• Work close with the product owner and software engineers/developers in agile
development.
• Plan and collaborate with the project team for feedback and editing designs, when
required and collaborating with software engineers/developers in aligning visual
designs with website/app functionalities.

Reason of resign

3 Mar, 2019 - 3 Mar, 2021

Senior UI/UX Designer

Malaysia Airlines BHD, KLIA

Company Type

Public Listed Company

Position

Manager

Specification

Digital Media

Roles

UI & UX Designer

Role & Responsibilities:

• Responsible to understand passenger digital user experience and problem statement,
product capability, working closely with business/product owner and improving and refining
web & mobile UI user experience.
• Improve and analyze the funnel on user experience for Mobile App and Website
giving better user journey for every passenger.
• Support the Innovation team to create the professional user interface design and prototype.
• Delivery of a mockup and prototyping UI video presentation on user journey.
• Support HTML front-end development

Reason of resign

10 Oct, 2016 - 3 Mar, 2019

Creative manager

Adello SDN BHD, Mid Valley

Company Type

Multinational Corporation

Position

Manager

Specification

Digital Media

Roles

Digital Creative Director

Role & Responsibilities:

• Create mobile creative ad ideas for the sales team to win the campaign.
• Corporate branding, creating corporate website, support marketing design solutions.
• Provide service and mechanics on mobile ad support for media planners.
• Proposal design in PowerPoint.
• Mobile ad development HTML5.

Reason of resign

10 Oct, 2013 - 5 May, 2016

Senior Creative lead ASIA

Komli Media Sdn Bhd / AdknowledgeAsia/Adparlor, Mid valley

Company Type

Multinational Corporation

Position

Manager

Specification

Digital Media

Roles

Digital Art Director

Role & Responsibilities:

• Develop a banner in MediaMind/sizmek, DoubleClick & Jivox ad platform.
• To explore a new creative idea ad banner on different ad serve platforms.
• Responsible SEA creative campaign.
• To lead SEA creative team to provide a creative and platform training in video &
PowerPoint documentation.
• Work close with sales team to support mockup for the sales team to pitching campaign.
• Product digital strategy.
• Works close with marketing team come out with on group and digital strategy.
• Website development, HTML5, Bootstrap, Responsive website.

Reason of resign

10 Oct, 2012 - 11 Nov, 2013

Digital Art Director

e GamesHub Sdn Bhd, Kuala Lumpur

Company Type

New Startup

Position

Art Director

Specification

Digital Media

Roles

Digital Art Director

Role & Responsibilities:

• Responsible for designing and developing a creative online game websites.
• Video editing.
• Develop website using HTML5 format, using HTML, CSS3, JQuery.
• POSM (Point of sell materials)
• Integration CMS function with the programmer.
• Cross-browser testing.
• Ad banners.

Reason of resign

7 Jul, 2011 - 10 Oct, 2012

Senior Digital Designer cum Front-end web developer

Changyou my SDN BHD, Kuala Lumpur

Company Type

Multinational Corporation

Position

Senior

Specification

Digital Media

Roles

Digital Art Director

Role & Responsibilities:

Development:
• Responsible for designing and developing creative online game websites and Facebook
applications.
• Develop website using HTML5 format, using HTML, CSS3, JQuery.
• Develop Flash creative design and involved in action script 2.0
• Design an outline for web and FB app user interface.
• Integration CMS function with the programmer.
• Cross-browser testing.

Marketing Planning:
• Prepare a proposal for marketing strategy in order to build the Facebook application.
The major target is to attract a player to register and to give the website and fans page
animated and lively discussion.
• Facebook application budget planning, create media banner, strategic plan for
Facebook fans page.

Reason of resign

8 Aug, 2007 - 6 Jun, 2011

Head of creative department

MediaCliQ SDN BHD, Kuala Lumpur

Company Type

SME

Position

Manager

Specification

Digital Media

Roles

Digital Art Director

Role & Responsibilities:

• Responsible for designing and developing creative online games websites and Facebook
applications.
• IOS and Android phone design.
• Develop Flash creative design and involved in action script 2.0
• Design an outline for web, FB app IOS and android user interface.
• Integration CMS function with the programmer.
• Manage Nestle corporate system MCMS
• Develop Interactive Kiosk for Lowyat, Adidas, nestle, Heineken..etc
• Develop Flash game and using Action Script 2.0 create XML system

Reason of resign

3 Mar, 2006 - 9 Sep, 2007

Senior flash(animate cc) animator

Litespeed Education Technologies Bhd, Kuala Lumpur

Company Type

Multinational Corporation

Position

Senior

Specification

Digital Media

Roles

Digital Animator

Role & Responsibilities:

• Responsible for designing characters, creating a background, edit narrator voice-over.
• Create Animation using flash.
• Create outline storyboard
• Work close with the action script programmer.

Reason of resign

4 Apr, 2003 - 3 Mar, 2006

flash(animate cc) animator

Unik Smart Educ-Tech SDN.BHD, Kuala Lumpur

Company Type

SME

Position

Junior

Specification

Digital Media

Roles

Digital Animator

Role & Responsibilities:

• Responsible in design characters, creating a background, edit narrator's voice-over.
• Create Animation using flash.
• Create outline storyboard
• Work close with the action script programmer.

Reason of resign