Recommended by 0 people
Member since: Oct 27, 2020
Completed Job: 0
About Me
I was attached to Boost Media International Pte Ltd, heading the brand, creative, production, marketing and planning for different countries programme, which include Malaysia, Singapore, China, India, Indonesia, Australia, USA, Sri Lanka, Nepal, Columbia and Dubai. I have a total of 20+ years experience, whereby I started as a graphic designer with an attachment at an advertising agency, and have passionately worked up the ranks to where I am currently heading a whole creative team today.
Through my experience at large, I believe I will be an asset to your well-established organization and certainly be able to contribute my energy and resources in order to make a significant difference.
I consider myself a very positive minded and hard working person as well as a team player with much confidence. With my years of experience and knowledge in the advertising industry, I would definitely appreciate an opportunity to meet and further elaborate on how I can contribute to the development of your company in a creative manner.
Current Status
Self Employed
Language
Spoken
Chinese (Cantonese)
Chinese (Hakka)
Chinese (Hokkian)
Chinese (Mandarin)
English
Malay
Written
English
Chinese (Mandarin)
Malay
Working Experience
7 Jul, 2013 - 3 Mar, 2020
Creative Director
Boost Media International, MONT KIARA
Company Type
Multinational Corporation
Position
Creative Director
Specification
Art & Creative
Roles
Management
Boost Media International, an established Australia company that is focused on helping local media owner to promo and market their media space at a very attractive rate. Currently, Boost Media International has organized programs for Australia Channel 9, Singapore MediaCrop, Malaysia Media Prima Group, UAE Arabic Radio Network, India HT Media Group, India Times Media Group, China Shanghai Media Group, USA Dallas Media Group, Las Vegas Media Group, Star Channel Media Group and other 24 programs annually. I manage a team of 5 designer around the world handling these programs creative and marketing that include concept generation, marketing strategy, AV development, print material, event elements, online marketing materials, search for suppliers, cost control and quality control for production/ materials.
Reason of resign
Company close down
5 May, 2010 - 6 Jun, 2013
Sr. Art Director
Cellnique Corporation, Bandar Sunway
Company Type
SME
Position
Art Director
Specification
Art & Creative
Roles
Supervisor / Team Lead
Cellnique Corporation, an established Malaysian owned company that is focused on beauty specialistion and retail of key products. Currently, Cellnique has 4 core brands, comprising of Cellnique, Bliv, Cress Wellness & Skin 11. I am heading the brand communications department which constitutes of a creative set-up, inclusive of 3 designers and a copywriter. My key responsibilities are to formulate and execute all marketing collaterals from conceptualization, design, cost control and right up to final execution as well as maintaining & ensuring good corporate branding guidelines (ATL, BTL, OTL & event). Conducting analysis and research on our competitors and their brand positioning is also part of my core duties. I am also responsible for the overall brand development of these key products, their Point-Of-Sale materials and monitoring of all media, creating and ensuring good public relations with all the outlets, different media platforms and the public at large.
Reason of resign
1 Jan, 2009 - 3 Mar, 2010
Sr. Art Director/ Brand Communication Manager
Nagaword Casino & Resort, Phnom Penh, Cambodia
Company Type
Multinational Corporation
Position
Senior Manager
Specification
Art & Creative
Roles
Supervisor / Team Lead
Nagaworld is a resort and casino hotel in Phnom Penh. It is owned by Nagacrop and listed in Hong Kong Hang Seng Stock Exchange. We are the only licensed casino hotel to operate 100km within Phnom Penh. The establishment has 11 outlets, consisting of restaurants, VIP lounges, pub, bar, SPA wellness center & karaoke. I am heading the corporate communication department with a team of 8, which include an art director, 3 designers, a media manager & an admin executive. My key responsibilities are to formulate and execute all marketing collaterals, cost control on manpower & production cost, which also include maintaining & ensuring good corporate branding guidelines. My other tasks are monitor all medias, creating and ensuring good public relationship with all medias and the community.
Reason of resign
End of contract
Education
Other
Major in Graphic Design
Bachelor's Degree
Art/Design/Creative/Multimedia
7 Jul, 2001 - 8 Aug, 2002
Other
Major in Graphic Design
Diploma
Art/Design/Creative/Multimedia
1 Jan, 1995 - 12 Dec, 1997
Skill Sets
Tools & Software
Additional Information
Owns Transportation
Yes
Owns Laptop
Yes
There is no review on this talent currently
