Spoken

Chinese (Mandarin)
English

Written

English
Chinese (Mandarin)

9 Sep, 2018 - 2 Feb, 2020

Marketing Lead

Red Flower Tour Sdn Bhd, Sungai Long

Company Type

SME

Position

Manager

Specification

Management, Marketing, Sales, Admin

Roles

Marketing Manager

• Growing Red Flower Tour Sdn. Bhd. via social platforms through the planning and execution of digital marketing strategies, campaigns and promotions.
• Researching the current trends in the travel market with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth
• Building and increasing customer database in the form of lead generation.
• Monitoring and execution of various online marketing campaigns on digital platforms including social media (Facebook, Instagram) and Google Advertising (Google Ads, Google Display Network, Google Retargeting)
• Managing the company website (Wordpress) and by monitoring and updating products and packages daily.
• Preparation and distribution of A&P materials to media partners.
• Copywriter and editor for A&P materials, including; blog posts, travel articles and other written material for the company.
• Planning and executing events for corporate meetings, incentives, conferences and exhibitions (MICE) events.
• Liaising with various wholesale travel agencies around the world to increase the company's travel products lineup

Reason of resign

10 Oct, 2015 - 8 Aug, 2018

Sales & Marketing Executive (Digital)

Titijaya Land Berhad, Subang Jaya

Company Type

Public Listed Company

Position

Senior

Specification

Management, Marketing, Sales, Admin

Roles

Marketing Executive

• Planning and executing digital marketing strategies and promotions for various projects by Titijaya Land Berhad.
• Implementing Titijaya’s Customer Relationship Management (CRM) strategies with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth
• Building and increasing customer database in the form of lead generation.
• Monitoring various online marketing platforms including social media (Facebook, Instagram), Google Advertising (Google Ads, Google Display Network, Google Retargeting) and video (Youtube).
• Planning for video shoots for various company related A&P material.
• Preparation and distribution of A&P materials to media partners.
• Copywriter and editor for A&P materials, including; blog posts, speeches, and newspaper writeups
• Emcee for various Titijaya Land Berhad internal and external events

Reason of resign

To explore new challenges in a different field

7 Jul, 2014 - 10 Oct, 2015

Marketing Communications Executive

MPH Bookstores Sdn Bhd, Petaling Jaya

Company Type

SME

Position

Fresh / Entry Level

Specification

Management, Marketing, Sales, Admin

Roles

Marketing Communication

• Planning and executing marketing strategies and promotions for MPHOnline.com.
• Planning and executing events in MPH Bookstores, including author meet and greet sessions, children's activities, book signing sessions, writers' meets.
• Organizing committee for the MPH Putrajaya International Book Fair 2014 “Bookerville Facstory”.
• Updating MPH Bookstores various social media platforms, including; Facebook, Twitter, blog and Instagram.
• Planning and executing social media campaigns for various promotions for MPH Bookstores and MPHONLINE.COM.
• Preparation and distribution of A&P materials to media partners.
• Copywriter and editor for A&P materials, including; blog posts, speeches, and newspaper writeups
• Emcee and storyteller for various MPH Bookstores related events.

Reason of resign

Received a better offer with better opportunities to explore