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Response time: Within a day
Member since: Feb 24, 2020
Completed Job: 5
About Me
With experience in digital marketing across various industries, I consider myself highly
organized and efficient, with the ability to consistently deliver results in a timely and
effective manner. I also consider myself well versed in writing and communications and
am able to work well with all levels of briefs and clients.
I strongly believe that an effective copywriter is able to use their copy to move the
people, stir up the emotions, change someone's mind and deliver the punchline
effectively.
Current Status
Employed
Language
Spoken
Chinese (Mandarin)
English
Written
English
Chinese (Mandarin)
Working Experience
9 Sep, 2018 - 2 Feb, 2020
Marketing Lead
Red Flower Tour Sdn Bhd, Sungai Long
Company Type
SME
Position
Manager
Specification
Management, Marketing, Sales, Admin
Roles
Marketing Manager
• Growing Red Flower Tour Sdn. Bhd. via social platforms through the planning and execution of digital marketing strategies, campaigns and promotions.
• Researching the current trends in the travel market with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth
• Building and increasing customer database in the form of lead generation.
• Monitoring and execution of various online marketing campaigns on digital platforms including social media (Facebook, Instagram) and Google Advertising (Google Ads, Google Display Network, Google Retargeting)
• Managing the company website (Wordpress) and by monitoring and updating products and packages daily.
• Preparation and distribution of A&P materials to media partners.
• Copywriter and editor for A&P materials, including; blog posts, travel articles and other written material for the company.
• Planning and executing events for corporate meetings, incentives, conferences and exhibitions (MICE) events.
• Liaising with various wholesale travel agencies around the world to increase the company's travel products lineup
Reason of resign
10 Oct, 2015 - 8 Aug, 2018
Sales & Marketing Executive (Digital)
Titijaya Land Berhad, Subang Jaya
Company Type
Public Listed Company
Position
Senior
Specification
Management, Marketing, Sales, Admin
Roles
Marketing Executive
• Planning and executing digital marketing strategies and promotions for various projects by Titijaya Land Berhad.
• Implementing Titijaya’s Customer Relationship Management (CRM) strategies with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth
• Building and increasing customer database in the form of lead generation.
• Monitoring various online marketing platforms including social media (Facebook, Instagram), Google Advertising (Google Ads, Google Display Network, Google Retargeting) and video (Youtube).
• Planning for video shoots for various company related A&P material.
• Preparation and distribution of A&P materials to media partners.
• Copywriter and editor for A&P materials, including; blog posts, speeches, and newspaper writeups
• Emcee for various Titijaya Land Berhad internal and external events
Reason of resign
To explore new challenges in a different field
7 Jul, 2014 - 10 Oct, 2015
Marketing Communications Executive
MPH Bookstores Sdn Bhd, Petaling Jaya
Company Type
SME
Position
Fresh / Entry Level
Specification
Management, Marketing, Sales, Admin
Roles
Marketing Communication
• Planning and executing marketing strategies and promotions for MPHOnline.com.
• Planning and executing events in MPH Bookstores, including author meet and greet sessions, children's activities, book signing sessions, writers' meets.
• Organizing committee for the MPH Putrajaya International Book Fair 2014 “Bookerville Facstory”.
• Updating MPH Bookstores various social media platforms, including; Facebook, Twitter, blog and Instagram.
• Planning and executing social media campaigns for various promotions for MPH Bookstores and MPHONLINE.COM.
• Preparation and distribution of A&P materials to media partners.
• Copywriter and editor for A&P materials, including; blog posts, speeches, and newspaper writeups
• Emcee and storyteller for various MPH Bookstores related events.
Reason of resign
Received a better offer with better opportunities to explore
Education
Monash University Malaysia
Major in Communications & Writing
Bachelor's Degree
Mass Communications
2 Feb, 2010 - 11 Nov, 2014
Skill Sets
Tools & Software
Additional Information
Owns Transportation
Yes
Owns Laptop
Yes
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