Spoken

Chinese (Mandarin)
English
Malay

Written

English
Malay

1 Jan, 2011 - 3 Mar, 2013

Manager

Allianz Life, Kuala Lumpur

Company Type

Multinational Corporation

Position

Manager

Specification

Advertising / Media Planning

Roles

Manager

As a Manager in the Corporate Comm department, I led a team of 6 persons. I handled the yearly advertising budget in order to achieve the maximum returns for the company. I was the official spokesperson for the company when it comes to media relations and PR. The team also supported the sales agency force actively in driving sales campaigns all year round.

Reason of resign

To take a break and move into freelance broadcasting. I also resigned to set up a boutique PR firm called the Banyan Tree Comm with a close friend. The PR firm had defunct and my partner passed on in 2017.

9 Sep, 2007 - 12 Dec, 2010

Editor

Tigas Pharma, Damansara

Company Type

SME

Position

Creative Director

Specification

Art & Creative

Roles

Creative Director

As an Editor, I led an editorial team of 5 pax. In addition, a Business Development Executive also reported to me. I managed the production, advertising revenue and distribution of the OH! Only Health magazine. This also included managing all compliance issue that came with owning a publication. I often attended PR events and dealt with the media.

Reason of resign

To take up a Managerial position in a larger company.

8 Aug, 2004 - 8 Aug, 2007

Senior A&P Executive

Elken, Kuala Lumpur

Company Type

SME

Position

Senior

Specification

Advertising / Media Planning

Roles

Copywriter

I was the English copywriter for supporting the A&P team. The team was about 12-15 pax in size, with 5 in the design team. I handled mostly products related collateral with the occasional medial relations. I helped set up the company website with the assistance of an external agency.

Reason of resign

I was offered the role of an Editor for a publication company.

3 Mar, 2000 - 6 Jun, 2004

Personal Financial Consultant

Prudential Assurance, Kuching & Jalan Ampang, KL

Company Type

Multinational Corporation

Position

Junior

Specification

Management, Marketing, Sales, Admin

Roles

Business Development Executive

This was a sales position. I received solid sales training and constant re-training by Prudential. I learnt the art of selling here and I was a consistent high achiever with overseas incentive. I am familiar with all types of insurance products.

Reason of resign

To take up a less stressful non-sales post as I was trying to conceive.

7 Jul, 1997 - 2 Feb, 2000

PR & Communications Executive

HLB Unit Trust, Kuala Lumpur

Company Type

Other

Position

Fresh / Entry Level

Specification

Journalist / Editor/ Writing

Roles

Copywriting Journalist

The department was new and I reported to an Assistant Manager. As it was new, I started many initiative such as company newsletter and direct response campaign. In addition, I also assisted in all the above-the-line and below-the-line advertising efforts. I had experience in liaising with advertising agency, pitching my CEO as a panel speaker in various events and handling all media interview and engagement.

Reason of resign

I moved to Kuching, Sarawak because my husband was posted there for work.