Spoken

English

Written

English

1 Jan, 2019 - 2 Feb, 2020

Marketing Manager

Dr. Murad, Petaling Jaya

Company Type

SME

Position

Manager

Specification

Management, Marketing, Sales, Admin

Roles

Marketing Manager

Responsibilities:
● Develop 360 campaign approach for new innovation and hero products.
● Set business objective, strategize, planned and execute new products innovation quarterly.
● Implement new acquisition campaign to drive new leads in-store.
● Introduced new and creative cost-effective activities and campaigns; and to measure and analyse results/ achievements to gain insights and performance.
● Implement new standard operating procedure to increase customer retention and experience.
● Spearheaded event launches, shopping mall road show, in-store events to generate sales and recruit new leads.
● Acquired partners and sponsors to build new audience, new content and to create a valuable offer.
● Managed PR agency to build brand recognition to ensure the communications is consistent and impactful.
● Restructured social media strategies to generate traffic to e-commerce and strengthened media content.
● Align creative team to be in-line with Global Guidelines for visual merchandising, social and brand vibe.
● Adapting Omni-Channel strategy, to provide customers with a seamless shopping experience.

Achievements:
● Spearheaded a successful media events by achieving more 100% media turnout rate.
● Spearheaded a successful Business-to-Business events by achieving event sales target during launch and post launch.
● Acquire two new business owners throughout the events.
● Recognised by Murad Unilever US as the best Q3 distributors by executing superior events - fully ‘on-brand’ and strong team collaborations.
● Worked with sales team to target specific geographical areas in order to raise awareness of the new opening salon and increase footfall to store by 35%.
● Saved RM 54k annually by reducing fixed spending through better utilization of resources.
● Leading the re-branding of the company, including the remodelling online product pages, presentations, product collaterals, and tradeshow materials.
● Set business objective, strategize, plan, and execute marketing plans and projects including video productions, photoshoot, consumer eMail by increasing website traffic by 30%.

Experiences/Skills:

● Adaptability | Strategizing | Planning | Executing | Problem Solving | Analytical Thinking | Budgeting | Social Media Content | Lead Acquisition | Lead Development | 360 Campaign | Campaign Analytics | Detail-Oriented | Business-to-Consumer (B2C) | Business-to-Business (B2B) |

Reason of resign

Study Break