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1 May, 2023 - Current

Marketing Manager

Atlantis Agency, KL

Company Type

SME

Position

Senior Manager

Specification

Management, Marketing, Sales, Admin

Roles

Marketing Director

- Formulate and execute the annual Marketing plan, aiming to achieve the company’s marketing and ROI growth
- Ensure effective channel and cross-channel execution, including digital, as well as offline marketing; this means deep diving, understanding, and directing channel excellence across Social Media, Paid Ads, SEO, Automation, etc
- Successfully headed and led marketing Team, in results getting 205.86% conversion in ROAS
- Developed online and offline marketing efforts, which effectively increase ROI by 108.95%
- Successfully achieved 86.29% for customer buyers' journey by implementing a series of different lead life cycle programs
- Allocate, manage, and reallocate the marketing budget to maximize outcomes aligned with the overall growth strategies
- Initiated and Implemented Integration process Leads, register to conversion, in results to achieved 67.25% of CR
- Work cross-functionally with Customer service, operations, design, and other teammates to execute marketing strategies
- Direct and ensure that the brief and creation of marketing assets results in output that is able to both grow distinctive brand assets, as well as drive marketing outcomes, by using first principles thinking and consumer intuition
- Use analytics and performance metrics to guide strategic decisions or fine-tune execution on-the-go

1 May, 2022 - 31 May, 2023

Assistant Marketing Manager

Fovty Tech Sdn Bhd, KL

Company Type

SME

Position

Manager

Specification

Management, Marketing, Sales, Admin

Roles

Marketing Manager

- Assist the team in the development of the overall digital marketing strategy
- Assist in planning and supervising marketing operations to achieve revenue targets.
- Successfully headed and led Broadcast Team, in results getting 100% conversion in ROAS
- Developed online and offline marketing efforts, which effectively increase ROI by 502%
- Successfully achieved 98.92% for Open rate and 54% for Click rate, which rise to a higher number of Email marketing compared to the market rate standard
- Successfully directed, spearheaded, and led the Broadcast team to create high-quality copywriting and graphic content.
- Initiated and Implemented Integration process [Automation], Leads, register to conversion, in results to achieved 67.25% of CR
- Planned and managed the Broadcast marketing strategy for the company including planning, email creatives, content, A/B testing, deployment, and audience segmentation.
- Organized and optimized day-in-day and Weekly results by optimizing using Google Analytics
- Segmentize and optimize SEO keyword usage and effectiveness by utilizing keyword research on different marketing channels
- Improved performance results for clients by tracking keywords and developing viable strategies for increasing traffic
- Spearheaded with multi testing on different vendors, different regions and market to test out which strategy works best in the projects
- Successfully spearheaded multiple projects which include of 15-18 projects on hand

10 Oct, 2019 - 30 Apr, 2022

Senior Digital Marketing Specialist

CADVision Systems, Bandar Sri Damansara

Company Type

SME

Position

Senior

Specification

Management, Marketing, Sales, Admin

Roles

Marketing Executive

- Successfully headed and leaded multiple campaigns for Malaysia and Singapore, in results getting 80% of L0-L2 and increases of 70% of L3.
- Successfully directed, spearheaded, and leaded the Video Content Creation team to create high-quality video and graphic content.
- Spearheaded on social media platforms including Facebook, Linkedin, and Youtube which drove 2K of followers and 14k of viewers.
- Developed online and offline marketing campaigns, effectively increasing followers by 45.23% and driving brand awareness.
- Successfully achieved 65.52% for Open rate and 18.24% for Click rate, which rise to a higher number of Email marketing compared to market rate standard
- Successfully spearheaded multiples webinars with 89.23% of registrations.
- Planned and managed the email marketing strategy for the company that includes planning, email creatives, content, testing, deployment, and audience segmentation.
- Organized and optimized SEO keyword use and effectiveness by utilizing keywords research tools to track progress and performance.
- Improved performance results for clients by tracking keywords and developing viable strategies for increasing traffic
- Initiated and Implemented Videos, graphic design, and E-book to drive high engagement and viewers.

2 Feb, 2017 - 10 Oct, 2019

E-commerce, Social Media Cum Business Strategists

Yamaha Sonata Music, Jalan Ipoh

Company Type

SME

Position

Senior

Specification

Digital Media

Roles

Digital Analyst

- Developed and implemented social media presence including Facebook, Online store, and youtube which drove 4k followers and likes
- Established an Online store platform presence including Shopee, Lazada, Lelong, 11 street, Mudah which drove 60% of online revenue.
- Initiated graphic design and audio mixing to drive high engagement and viewers
- Successfully partnered with multiple shipping companies including J&T express, Lel Express, GDEX, Ocean Freight
- Developed and implemented Online store SOP for easy communication with team members

Reason of resign

I have spent almost 3 years time at B2C industry and it's time for me to step out of comfort zone to learn new skills in B2B industry